Indosat Ooredoo Hutchison (Indosat) has embarked on the next phase of its strategy to further the company’s growth, according to Indosat president director and CEO Vikram Sinha.Sinha told Gulf Times in an exclusive interview that Indosat is on a transformation journey from a traditional Telco focused on providing connectivity to a TechCo that leverages new technologies and global partnerships to offer digital services and experiences that ride on top of its connectivity."Our shift to a TechCo model is not just about growth, it's about putting our customers at the heart of everything we do. We are transforming from a network-centric to a service-centric company, with a strong focus on enhancing the customer experience. This customer-centric approach is what will drive our success in the future."As we transition to a TechCo, we recognise the importance of partnerships. We are diligently working to identify the right partners and operating models to roll out digital services at scale. This collaborative approach is not just about creating a digital ecosystem, but about building a community of success, where all our stakeholders, including our customers, can thrive,” Sinha explained.Sinha sand Indosat’s transition to a TechCo is based on five key pillars: ‘Empowering Indonesia’, ‘Marvelous experience’, ‘Innovation’, ‘Talent’, and ‘Mutual co-operation’ (or ‘Gotong royong’)."We are serving a vast and growing digital economy to empower Indonesia. We are also committed to delivering a marvellous experience for all stakeholders: partners, employees, society, and customers. The company is building an innovation engine that employs new technologies like data analytics and AI to drive operational and service improvement."Indosat Ooredoo Hutchison is building the next generation of leaders with digital capabilities, and we are being enabled through partnerships with some of the world's leading technology giants,” Sinha emphasised.On the other hand, Indosat is also moving towards a more flexible asset-light model to free up capital to reinvest in technology and innovation that makes a real difference to its customers' experiences, he noted."We believe it is the right strategy to work with partners who are experts in managing infrastructure. This is also a key part of our transformation from being a traditional Telco to a TechCo,” Sinha further explained.Speaking on Indosat’s utilisation of artificial intelligence (AI), including the company’s new partnership with Nvidia, Sinha said: "At Indosat, we have embarked on our journey from a traditional Telco to an AI-native TechCo. This means that we are changing from a company that only provides connectivity to one that leverages new technologies—cloud, AI, and cybersecurity—and partnerships with global technology companies to offer digital services and experiences on top of our connectivity and to drive the productivity of our operations."Our focus on data analytics and AI is not just a strategic move, but a commitment to our more than 100mn customers. We believe that these technologies are foundational elements for enhancing their experience. With the appointment of a Chief Enterprise Data Analytics Officer, we are spearheading the democratisation of data access, a step that will significantly improve our service and customer experience.”Sinha added: "Another key focus is on AI-cloud services. In February 2024, we announced a groundbreaking partnership with Nvidia, through our subsidiary Lintasarta as the national preferred cloud provider, to establish Indonesia's sovereign AI cloud capabilities, positioning the nation at the forefront of the global AI cloud community. Through this collaboration, we will harness Nvidia's cutting-edge technology to offer AI Cloud services to Indonesian customers, utilising data centres operated by BDx Indonesia, a joint venture between Indosat, Lintasarta, and BDx Data Centres."Our partnership with Nvidia is more than just business. It's about contributing to the development of a truly digital nation in Indonesia. By democratising access to AI cloud services, we are unlocking the potential of every Indonesian business, creating jobs, and fostering opportunities for all Indonesians. We are proud to be a part of this transformative journey.”
June 29, 2024 | 11:31 PM