Katara Hospitality’s initiative for retirees lauded, sets example for other firms

Katara Hospitality (KH) garnered widespread positive feedback from retired citizens on its new benefits package and sets a potential model for other companies and organisations in the country.

KH’s initiative, which provides retirees with a 25% discount on all its properties in Qatar and globally, was designed to recognise their years of service and foster a stronger connection with the community.

According to KH, retirees expressed their appreciation for the recognition shown by the company for their years of service. They are also excited for the opportunities to travel to new destinations and experience the hospitality industry firsthand, both in Qatar and internationally.

“This initiative reflects our commitment to corporate social responsibility and community engagement. By recognising the contributions of our retired citizens, we aim to foster stronger community relations and support their well-being”, KH said.

According to KH, the programme’s implementation has been smooth, working closely with the General Retirement and Social Insurance Authority. It tapped local news outlets, government media channels, and its website and social media to ensure effective communication. A dedicated call centre team has been established to handle inquiries and provide support to retirees.

Beyond the discounted rates, KH said it is actively exploring additional benefits and offerings to further enhance the experience for retirees. This includes initiatives designed to encourage them to explore Qatar’s diverse tourism offerings, further invigorating domestic tourism and showcasing the country’s unique assets to its citizens.

“We believe that by creating exclusive discounts and benefits for retirees, we can not only boost domestic tourism in Qatar but also provide our retirees with the opportunity to discover our unique assets globally,” KH said, noting that this initiative is seen as a significant step towards establishing Qatar as a premier destination for both domestic and international travellers.

KH added that the programme sets a high standard for corporate social responsibility and envisions it as a model for other companies and organisations in Qatar to follow.

“We aspire to see other entities and companies within Qatar adopt similar benefits packages to retired citizens,” KH said. “The potential benefits are far-reaching, from increased customer loyalty, enhanced community relations and supporting retirees”.

KH reiterated its broader vision for the hospitality sector in Qatar and internationally: to enhance the guest experience while contributing to the country’s tourism growth.

“As Qatar’s flagship hospitality organisation, we are committed to our role in developing the country’s tourism sector in line with the Qatar Vision 2030, that leads the country on the path of economic diversification and recognises the hospitality industry as one of the strategic drivers in implementing this vision.

“Some of our key initiatives are developing our assets in Qatar and abroad and enhancing the experience in our hotels. By focusing on these initiatives, we aim to create an exceptional hospitality experience that attracts visitors around the world while also showcasing Qatar’s rich culture and heritage,” KH said.