With her 1.7mn TikTok followers, US women’s rugby sevens forward Ilona Maher is one of the biggest social media stars at the Paris Games, supercharging the sport’s profile ahead of Los Angeles 2028. With her social media videos often attracting as many as five million views, the 27-year-old is seen as a magnet for young female fans of the sport that organisers hope to expand to new markets. Although French rugby superstar Antoine Dupont is one of the pin-ups of the Games, even he can’t come close to Maher when it comes to social media stardom.