QNB has hosted a workshop for its staff members in collaboration with Snapchat, one of the leading social media platforms, aiming to enhance its digital engagement strategies.
The workshop came as a part of the bank’s efforts to develop its marketing strategy and communication plans.
It included demonstrating key features, demographic and usage facts, content ideas and strategies, enhancing content and events through lenses and filters, snap ads, how banks can leverage Snapchat to connect with customers, interactive exercises and brainstorm ideas for the banks, snap solutions, organic presence on the platform, banking case studies, and a Q&A session.
Commenting on the workshop, Heba Ali al-Tamimi, senior executive vice-president, QNB Group Communications, said: “Empowering our team with cutting-edge insights, this workshop with Snapchat is a pivotal step in driving innovation and enhancing our digital engagement strategies. We are paving the way for a future of boundless creativity and success”.
