Qatar’s Al Mana Holding recently signed an exclusive dealership agreement with Vietnamese electric vehicle (EV) manufacturer VinFast.
Under this partnership, Al Mana Holding will be responsible for the distribution and sale of VinFast's entire portfolio of e-SUV models, including the VF6, VF7, VF8, and VF9, across Qatar.
The upcoming inauguration of the new VinFast facility in Qatar, represents a crucial achievement in the company's Middle East expansion plan.
This collaboration capitalises on Al Mana Holding's substantial expertise and esteemed status within the regional automotive sector, strategically positioning VinFast for triumph in Qatar's market.
Al Mana Holding, a prominent Qatari conglomerate with a history dating back to the late 1950s, has been selected as VinFast's exclusive partner in Qatar.
As one of the region's leading automotive dealers, Al Mana Holding is known for its strong reputation and diverse business portfolio. The partnership aims to establish a network of VinFast facilities across Qatar, leveraging Al Mana Holding's extensive experience and resources.
The partnership with VinFast is expected to further strengthen Al Mana Holding's position in the automotive industry and contribute to the development of Qatar's electric vehicle infrastructure.
“Al Mana Holding is deeply committed to environmentally sustainable transportation and actively reducing its carbon footprint through the adoption of cleaner, greener technologies. Its strategic partnership with VinFast, renowned for its high-quality and disruptive products, marks a landmark step in our ongoing sustainability journey. Together, they aim to revolutionise the market with innovative solutions that champion environmental responsibility and drive forward a greener future,” the company said in a statement.
Ta Xuan Hien, CEO, VinFast Middle East, stated: "The agreement with Al Mana Holding is an important milestone in VinFast’s global market expansion strategy and in specific to entry into Middle East market.
“We believe this reputable and experienced partner with their calibre of expertise will help VinFast bring the highest quality products and services to customers in Qatar. VinFast is committed to providing customers with smart and environmentally friendly EV mobility options, while contributing to Qatar’s sustainable development goals."
Hisham Saleh al-Mana, chairman, Al Mana Holding, said: "We are thrilled to announce our exclusive partnership with VinFast in Qatar, adding to the Al Mana Holding’s portfolio. VinFast's innovation and rapid growth showcase their high-quality products. “By joining forces, Al Mana Holding and VinFast aim to revolutionise the Qatari automotive landscape, offering customers a range of cutting-edge electric vehicles that cater to their needs while minimising environmental impact. Our aim with this event is to ignite a spark within Qatar's discerning motorists, urging them to embark on a fresh journey towards a more sustainable tomorrow."
Christopher Preston, executive director, Al Mana Holding said: “We are delighted to announce our exciting partnership with VinFast, marking an important milestone for us. Together, we will bring an impressive portfolio of electric cars to Qatar.
“Our customer-centric approach and innovative philosophy perfectly align with VinFast' Auto’s vision. United by our shared ambition to lead the transition to electric mobility, we are committed to delivering unparalleled customer satisfaction and revolutionising the EV experience in Qatar.”
Under the partnership, Al Mana Holding will be responsible for the distribution and sale of VinFast's entire portfolio of e-SUV models, including the VF6, VF7, VF8, and VF9, across Qatar.
