Notes from Paris: Geopolitics of Olympic medals

Why do certain countries dominate the Olympics? The answer may lie in the correlation between athletic performance and GDP. The 2024 Paris Olympic Games were a case in point: the top seven medal winners – the United States, China, Japan, Australia, France, The Netherlands, and the United Kingdom – are all among the world’s 20 largest economies.
This can be partly attributed to demographics: a larger population provides a deeper pool of athletic talent from which to draw. The more populous and developed a country is, the more it is likely to win Olympic medals.
This can also be confirmed empirically. Weighting the total number of medals won by each country by value – three points for gold, two for silver, and one for bronze – reveals that the 12 countries with the highest medal count in Paris are all advanced economies.
The G7 countries, which account for 43.5% of global GDP, won 33.8% of all medals. Africa, with a 3% share of the world economy, captured 3.7% of the total. And Latin America, which represents 7.3% of global GDP, secured just under 6% of the medals, with 29% of those going to its largest economy, Brazil.
Although the correlation between GDP and Olympic performance is strong, it is far from absolute. Consider, for example, the European Union: despite accounting for 17.5% of global GDP, EU member states won nearly 30% of the medals in Paris. This suggests that European countries’ dominance is partly due to their effective national sports policies and deeply rooted athletic traditions. Of course, Europe also benefits from the fact that many Olympic sports were invented there.
Asia, for its part, is too politically and culturally heterogeneous for its Olympic performance to be reduced to a single explanation. While Asia and Oceania are home to three major sporting powerhouses – China, Japan, and Australia – the Indian subcontinent has a relatively modest Olympic record.
In fact, India is perhaps the most striking example of how GDP can be a poor predictor of Olympic excellence. Despite a population of 1.4bn and an economy that represents 7.9% of global GDP in purchasing-power-parity terms, India ranked 71st among medal-winning countries in the 2024 Olympics. Australia, with just 26mn people, claimed 5% of the medals, putting it in fourth place.
The US and China predictably led the 2024 medal race, winning 12% and 10% of all medals, respectively, largely thanks to their economic might and population size. That said, America’s medal count was far lower than its economic power would suggest, given that it accounts for roughly 20% of global GDP.
To be sure, economic development and demographics alone are not enough to guarantee Olympic success. Unlocking a country’s athletic potential requires effective policies and adequate infrastructure, which is why sparsely populated yet highly developed countries like Australia often punch above their weight, while densely populated countries like Nigeria barely win any medals.
Athletic culture also plays a vital role. African countries, for example, excel in track and field, particularly middle- and long-distance running, largely due to East Africa’s deeply-rooted tradition of training at high altitudes. Notably, distance running does not require sophisticated infrastructure or access to high-level training facilities like other Olympic sports such as swimming, fencing, and gymnastics, which remain overwhelmingly dominated by wealthy Western countries and China. For example, French swimming sensation Léon Marchand, who won four gold medals in Paris, trains in the US. Likewise, Algerian gold-medallist gymnast Kaylia Nemour trains in France.
The disparities in Olympic medal counts offer valuable, albeit nuanced, geopolitical insights. At first glance, the 2024 medal count appears to reflect our increasingly multipolar world. With 92 of the 206 participating countries and territories winning medals, the Paris Olympics suggested a more open and competitive global landscape.
Yet, the fact that 50% of these medals were concentrated among G7 countries and China, which together account for 60% of global GDP, shows that there is still a long way to go. While both sports and the world economy are moving toward greater multipolarity, this shift may be slower and more limited than many expect. — Project Syndicate