The Qatar National Library (QNL) yesterday launched a new mascot, Ramly, for its Children’s Library. Inspired by Qatar’s desert fox, Ramly is friendly and curious and loves making new friends at the QNL Children’s Library, reading fascinating books and imagining great adventures with the children, a statement said.
Ramly fosters a welcoming and inclusive environment that appeals to young readers, further advancing QNL’s efforts to engage children and families in early childhood education and literacy development.
Over 300 children aged 4 to 11 met Ramly at the QNL Special Events Area. The three-hour launch event featured a variety of interactive activities to introduce children to Ramly, including a series of creative workshops ranging from colouring and face painting to hand puppet crafting and story writing.
The activities were designed to bolster a sense of community and belonging among children, empowering QNL staff to build a positive relationship with youth by leveraging the new mascot.
Studies by the American Library Association have shown that mascots are effective tools for engaging children. Libraries that use mascots report increased attendance and participation in programmes, particularly among children and families.
“QNL is committed to encouraging the love of reading among our youth,” said Abeer al-Kuwari, director of Research and Learning Services at QNL. “Inspired by Qatar’s natural environment, Ramly is not just a mascot, but a valuable part of our mission to encourage families to adopt early literacy. This initiative enhances our library’s role as a hub for inclusive and dynamic community engagement and learning,” al-Kuwari said.
The mascot will also be used to promote children-oriented events such as storytelling and reading clubs, instilling in young readers a sense of ownership over QNL’s resources and programmes.
