Alaraby TV channel 2 unveiled its new programming lineup for 2024 at a special media gathering Saturday. Local media representatives attended the event reviewed the channel's new plans, promising a season full of diverse programmes, series, and films.
Alaraby 2’s CEO Elias Khoury, who opened the meeting, spoke about the channel's goals and vision for the future: "We are committed to offering television content that combines entertainment and value, catering to the interests of the Arab family. This is a challenging equation and a commitment we have taken upon ourselves in an industry dominated by commercial interests. Our programming lineup this season reaffirms our choice to be the most credible and acceptable media experience for Arab families."
Khoury spoke to Gulf Times and addressed the technical challenges facing the media industry, emphasising Alaraby 2’s investment in the latest filming and distribution technologies to enhance the viewing experience: "Solid content is our top priority, but we also focus on form. We were among the first to adopt the latest technologies. For instance, we designed the opening sequence of 'Tarab with Marwan' for its 5th season entirely using AI, following our years of leading in virtual reality and augmented reality content."
The CEO also acknowledged the changing viewing habits of Arab audiences, which required a deep analysis of programme production and distribution methods. He said: "In addition to interactive viewing experiences that combine screen and digital content, we have produced several programmes that will be exclusively available on Alaraby 2's digital channels, including Alaraby 2’s social media accounts and the Alaraby+ VOD platform. Preliminary results have shown a strong audience interest in this unique media model, which marks a departure from an exclusive traditional television content. We will continue to develop new programmes throughout the season."
In a newly introduced slot dedicated to documentaries, a key documentary is to be aired at the start of this season titled "Israelism," (in English and Arabic) produced by Palestinian-American Elana Hadid, daughter of businessman and activist Mohamed Hadid. The documentary, which was a huge success on a global paid platform, will be shown for the first time on an open channel in the Arab world.
New programmes, new seasons, and exclusive films and series
