FIEO to enhance brand visibility of Indian products; explores collaborations with Qatar's hypermarkets

The Federation of Indian Export Organisations (FIEO), an apex export promotion body, is keen to enhance brand visibility and market penetration of Indian products in Qatar.

In this regard, a 45-member business delegation recently visited Doha to explore trade and collaboration opportunities within the food and agriculture sector in Qatar as part of strategies to strengthen the trade relations between the two countries and strengthen food security.

FIEO is India’s apex trade promotion body established by the Ministry of Commerce and Industry, Government of India, and plays a crucial role in advancing India's trade relations with global partners.

The pan-India delegation – comprising representatives from 31 leading Indian food and agriculture entities from sectors like rice, tea, coffee, spices, frozen vegetables and packaging – engaged in discussions aimed at strengthening business ties with their counterparts in Qatar.

The delegation toured Qatar’s major hypermarkets, where they met with the procurement teams to discuss ways to introduce and expand the availability of high-quality Indian food products in Qatar’s retail space, which has been growing exponentially.

These meetings served as a vital opportunity for both sides to explore collaborative ventures and mutual growth opportunities.

As part of the FIEO delegation’s visit, the Indian Embassy, in collaboration with the Indian Business and Professionals Council (IBPC), hosted a B2B event between the Indian companies and key Qatari importers and retailers.

Vipul, ambassador of India to Qatar, who inaugurated the B2B, spoke about the deep-rooted historical and economic ties between the two nations.

He highlighted that India is a major exporter of rice to Qatar and other food products like spices, meat and dairy products, thus playing a key role in ensuring the availability of diverse and high-quality food products in the Qatari market.