Katara Hospitality, a global hotel developer, owner, and operator based in Qatar, announced that Parisa, its distinguished Persian dining concept, has been honoured with the 'Brand Initiative of the Year - Qatar' at the TDM Travel Trade Excellence Awards 2024 – Middle East.
The accolade recognises the exceptional achievements of key players in the travel and hospitality industry across the region, celebrating excellence in service, culinary innovation, and the delivery of unique guest experiences, a statement said.
Since its inception, Parisa has established itself as a symbol of culinary excellence and cultural fusion, blending the rich heritage of Persian cuisine with contemporary influences and the warmth of Qatari hospitality.
The brand's journey began in 2012 with its first location at The Ritz-Carlton Sharq Village in Doha, Qatar. Since then, Parisa has expanded its presence with additional venues in Souq Waqif and Al Messila, a Luxury Collection Resort & Spa, as well as international locations in Bürgenstock, Switzerland, and Tangier, Morocco.
Each Parisa venue offers an immersive experience that goes beyond the conventional dining experience.
The interiors of Parisa restaurants are adorned with exquisite hand-painted Persian artworks, complemented by thousands of meticulously selected mirrors. These elements, combined with the flavours of authentic Persian cuisine, create a sensory journey that captivates guests and leaves an indelible mark.
The TDM Travel Trade Excellence Awards, now in their second year, are a testament to the remarkable contributions made by leaders in the travel and hospitality sectors across the Middle East. The awards are decided by an esteemed panel of judges, as well as votes from industry professionals and the public, highlighting the best in innovation, service, and guest experiences.
Each dish served at Parisa is a celebration of Persian culinary traditions, carefully crafted by award-winning chefs using the finest ingredients to deliver a menu that caters to even the most discerning palates.
The brand's dedication to authenticity is reflected not only in its menu but also in its design philosophy.
Parisa's interiors are a harmonious blend of Persian and Qatari design elements, featuring Persian carpet patterns intertwined with Qatari geometric designs, creating a visually compelling aesthetic that pays homage to both cultures. This unique approach has earned Parisa a loyal following among guests who appreciate the authentic representation of both Persian and Qatari heritage.
The restaurant prioritises the use of eco-friendly materials and locally sourced ingredients to reduce its environmental footprint. By working closely with local artisans and designers, Parisa not only supports the local economy but also ensures that its venues reflect the rich cultural tapestry of Qatar.
This award serves as an acknowledgment of Parisa’s efforts to blend tradition with innovation while upholding sustainable practices. It also highlights the brand's dedication to collaborating with local creatives and stakeholders to create a dining experience that resonates with both residents and visitors, the statement added.
Parisa in Souq Waqif
The Katara Hospitality team at the awards event.
