Ooredoo Qatar has announced a new three-year partnership with New Balance, which will see the globally renowned sports footwear and apparel brand as the official footwear and apparel partner for the 2025 edition of Doha Marathon by Ooredoo on January 17.
The signing ceremony was attended by Sabah Rabiah al-Kuwari, director of Public Relations, CSR, and Sponsorship at Ooredoo Qatar, and Stuart Henwood, regional general manager for Middle East, Africa, & India at New Balance.
They were joined by regional executives from New Balance, along with several prominent figures from Qatar’s sports community, including representatives from Aspire and Al Sadd FC, as well as coaches from the New Balance Run Club in Doha.
The partnership is set to enhance the experience for over 15,000 participants expected at next year’s event, which has grown to become one of the premier sporting events in the region.
New Balance, which supports prestigious global athletic events, such as the London and New York Marathons, will bring its world-class expertise and innovative products to the Doha Marathon by Ooredoo.
Al-Kuwari, said: “As the official footwear and apparel partner of the Doha Marathon by Ooredoo, we are confident that New Balance will enhance the overall experience for all participants.”
Henwood, said: “At New Balance, running is at the core of who we are, and we are extremely proud to be the official kit partner for the Doha Marathon by Ooredoo for the next three years. In line with our commitment to nurturing inclusive running culture through Run Your Way, New Balance has been actively setting up New Balance Running Community Clubs across the Mena region. These include Dubai, Abu Dhabi, Riyadh, Casablanca & most recently Doha. Our Doha community club has now over 200 people registered weekly to take part in running."
The stakeholders at the partnership announcement Wednesday. PICTURE: Thajudheen
