Qatar Charity (QC) launched the ‘It Holds Value’ campaign as part of its Tayf programme, which supports and empowers individuals and families in need.
CEO’s assistant for the Resources Development and Communication sector at Qatar Charity, Ahmad Yousef Fakhroo, stated that the campaign offers multiple ways for donations, with over 1,500 in-kind donation containers placed across Qatar, facilitating easy access for donors to contribute.
He also highlighted the prominent role played by Qatar’s Regulatory Authority for Charitable Activities (Raca) in supporting this campaign, indicating that this co-operation significantly enhanced the efficiency of fundraising efforts, ensuring aid reaches those in need.
He explained that in-kind donations, such as clothing, household items and essential supplies, go through a meticulous recycling process, as their condition is assessed to be directly delivered to those most in need.
He highlighted that donors can request special donation bags to be delivered to their homes for collecting in-kind donations, allowing them to contribute to the campaign through the Call and Well Come service, without leaving their houses.
As part of the campaign’s efforts to raise awareness about the importance of donating and giving, Qatar Charity has distributed donation boxes to students and children as gifts, aiming to encourage their participation in the campaign and to instil values of generosity and social solidarity from a young age.
Fakhroo stressed the important role that schools play in supporting the ‘It Holds Value’ campaign by educating students and their families about the significance of donation and participation in this humanitarian initiative.
Collaboration with various schools will involve organising internal awareness campaigns and special events to collect in-kind donations from students and their parents.
This will contribute to fostering a spirit of mutual support and solidarity within the community from a young age. In line with its commitment to enhancing humanitarian efforts on an international level, Qatar Charity continues to build strategic partnerships with international organisations and global humanitarian institutions. This collaboration strengthens its ability to deliver aid efficiently and effectively to the most underserved regions.
