The campaign is part of the National Breast and Bowel Cancer Screening Programme, also known as ‘Screen for Life,’ that aims to promote education, awareness, and encouragement of early detection of breast and bowel cancer in Qatar.
During the month of October, the campaign will utilise a blend of traditional and digital marketing strategies and feature partnerships with prominent governmental and private entities, including Women Wellness and Research Center, Qatar Museums, Qatar Foundation, Qatar Energy, and many others.
Breast cancer is the most common cancer in Qatar, with early detection significantly increasing the chances of successful treatment. When diagnosed early, the survival rate can be as high as 100%. The campaign emphasises the critical message that awareness and proactive screening can save lives. The chosen slogan, 'Screen Today for a Safer Tomorrow,' encapsulates the essence of the initiative — encouraging women to take charge of their health with timely screenings.
As part of the campaign, an activation booth will be held at Vendome Mall on October 10 and 11, where women can learn more about breast health, the importance of screening, and how to book appointments for mammograms.
The breast screening programme is designed for all women, citizens, and residents in Qatar, aged between 45 and 69, who have no symptoms related to breast cancer and have not undergone a mammogram in the past three years. Healthy women within this age bracket are strongly encouraged to take advantage of this vital preventative measure.
Dr Shaikha Abu Shaikha, director of the Screening Programmes at PHCC, said: "If you are aged between 45 and 69 years, did not do your mammogram in the past three years and do not have any symptoms or even if you know someone who is within this criteria, we urge you to schedule a breast screening appointment by contacting the cancer screening programme directly at 8001112.”
The breast screening clinics are conveniently located at four health centres across Qatar: Muaither, Leabaib, Rawdat Al Khail, and Al Wakrah. More information is available on social media platforms @PHCC and @screenforlifeqa and the website www.screenforlife.phcc.qa
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