Qatar Tourism and Baladna are among the Middle East and North Africa (Mena) brands that have been shortlisted for the 2024 edition of Mena Digital Awards (MDA).The digital awards showcase the most groundbreaking and innovative digital campaigns from across the Mena region. These shortlisted campaigns highlight creativity, innovation, and excellence in digital marketing, demonstrating the profound impact digital transformation is having across industries.Qatar Tourism has been shortlisted under the category Best Application (Mobile/Tablet) for its 'Visit Qatar Pass: Your gateway to exclusive savings'.Qatar Tourism has also been shortlisted under the category Best Web Platform for its 'The Qatar Tourism Awards'. It has also been shortlisted for its brand Visit Qatar for UEFA trophy tour.Qatar Tourism had received three awards in 2023 version. Its Visit Qatar mobile application presents the destination in innovative formats such as 360-degree videos, while offering data-driven, catalogued and inspirational experiences for its users.The Visit Qatar website and mobile application are available in eight languages: English, French, Italian, Arabic, German, Turkish and Spanish, and Mandarin.Baladna has been shortlisted for 2024 MDA under three categories 'Best Integrated Digital Campaign', 'Best Use of Video' and 'Best Creative Campaign'.The International Horticultural Expo 2023 Doha Qatar, which concluded a successful note, has been shortlisted for 'Best Integrated Digital Campaign' for MDA 2024.Nissan Qatar has been shortlisted under the category 'Best Use of Digital by Sector' for MDA, a bespoke, first-of-its-kind digital awards program, launched in 2014.This year's MDA attracted a record number of entries, with submissions from agencies, brands, and creative professionals competing in categories ranging from ‘Best Use of Social Media’ to ‘Best Performance Campaign’.The shortlisted entries are a testament to the region’s rapidly evolving digital landscape, highlighting how agencies, brands, and organisations are pushing the boundaries of digital marketing."The MDA continue to serve as the benchmark for digital marketing excellence in the region. Every year, we see new heights of creativity and innovation, and the 2024 edition is no exception. We are proud to showcase the best digital talent the region has to offer, inspiring others to push the boundaries of what’s possible in digital marketing," said Najla Semaan Mazboudi, founder of MDA.With categories spanning sectors various sectors, the awards reflect the diversity of industries that have embraced digital transformation in the Mena region. The competition recognises entries for their creativity, execution, and the results they deliver, making the MDA a significant platform for recognising the brightest minds in the digital sphere.The MDA 2024 jury comprises a panel of digital marketing professionals, handpicked for their expertise and insights into the latest industry trends. The MDA 2024 winners will be announced at the awards ceremony, which will take place in Dubai in December, bringing together over 200 industry leaders, influencers, and creative talents from the region.
October 04, 2024 | 09:21 PM