The Ministry of Labour launches the specialized program "Customer Service" to qualify Qataris and children of Qatari women from high school graduates seeking work in the private sector

The Ministry of Labour today launched the specialized program "Customer Service," the first initiative arising from the cooperation document signed between the ministry and the Doha Institute for Graduate Studies. This program aims to qualify Qataris and children of Qatari women who hold high school diplomas and are seeking employment in the private sector. The initiative will provide professional training and preparation for these individuals as they enter the labor market.

In his speech during the inauguration ceremony, Mr. Mohammed Salem Al-Khulaifi, Assistant Director of the Rehabilitation and Skills Development Department at the Ministry of Labour, emphasized that the launch of the "Customer Service" program reflects the ministry's commitment to providing training opportunities and rehabilitation programs for Qataris and children of Qatari women registered on the "Gwadar" platform. The goal is to prepare a highly skilled national workforce in various fields within this vital sector, contributing to the third national development strategy.

Mr. Al-Khulaifi added that the Department of Rehabilitation and Skills Development has offered incentives for trainees participating in the specialized program, including a monthly stipend and field training in various institutions across the country. Trainees will also receive professional certificates accredited by local and international institutions, qualifying them for customer service positions available in various private sector companies and institutions.

Dr. Ahmed Al-Maori, Director of the Center of Excellence for Training and Consulting at the Doha Institute for Graduate Studies, stated that the customer service program aligns with the center’s strategic vision of adopting and implementing programs that contribute to building a competent workforce prepared for the future. He noted that the program includes a variety of applied materials and field training, as well as training visits that enhance the participants' skills and equip them with advanced techniques in the field of customer service. The program will last three months and will focus on essential skills that develop the potential of female employees while integrating cognitive technology. Participants will also receive instruction in English and training in writing skills in both Arabic and English.

The professional specialized program "Customer Service," lasting from three to four months, aims to develop the skills of job seekers in the private sector in accordance with the highest international quality standards. It seeks to refine their talents to help shape a positive image of the State of Qatar through their interactions with the public when providing services from private sector institutions.

The program includes several specialized training and application stages to enhance the trainees' capabilities and develop their effective communication skills when receiving customers and addressing their inquiries. Trainees will learn strategies for managing phone calls, advanced techniques for direct communication, and the arts of following up on transactions online. The curriculum also covers skills in texting, advanced social media usage, effective eye contact during conversations, and how to formulate responses while engaging with the audience.

Several prestigious local and international institutions in the field of customer service will participate in the program, facilitating the transfer of real-life experiences to the trainees. The specialized program will provide access to leading experts and specialists in the field, empowering participants with outstanding skills in customer service, enhancing their abilities to creatively engage with customers, and strengthening their skills in handling objections while maintaining Qatari identity during direct public interactions.

The "Customer Service" program is part of the Ministry of Labour’s efforts to achieve the goals of Qatar National Vision 2030, which aims to establish a motivated and competitive national talent base in the labor market capable of meeting the needs of the private sector. This initiative is expected to bring about a significant shift toward a more productive labor market focused on highly skilled jobs, while also increasing the participation of Qataris and children of Qatari women in the total labor force across various economic sectors in the country.