Qatar has positioned itself as one of the leading destinations for discerning travellers, especially during the colder months, capitalising on its renowned luxury offerings and favourable climate, an industry expert has said. "The country's reputation as a luxury hub – boasting high-end hotels, exclusive shopping, fine dining, and unique cultural attractions – is attracting affluent visitors seeking comfort and opulence," Outing Qatar founder and managing director Mosaad Moustafa Eleiwa told Gulf Times. “Attractions such as the Old Doha port, The Pearl-Qatar, the National Museum of Qatar, the World Cup stadiums and desert safari experiences, among others, provide unique cultural and luxurious activities,” he said. Catering to the growing demand from elite travellers, Eleiwa noted that Qatar is presenting a host of new and exclusive luxury experiences this season: “It offers an ideal mix of exclusivity, comfort, and diverse high-end activities”. He pointed out that Qatar Tourism (QT) is actively promoting luxury and private travel options through partnerships with international travel shows and campaigns targeting wealthy travellers. “Showcasing luxury cruises, private yacht experiences, and seamless private air travel helps in distinguishing Qatar from other destinations in the Gulf region,” Eleiwa added. He said the country’s focus on private and luxury travel is evident in its offerings for the winter season. “This pleasant climate is ideal for outdoor leisure activities, including private beach access at luxury resorts, yacht charters, and fine dining,” he said. “Exclusive events, such as luxury beach parties, golf tournaments, and open-air gala dinners, are popular during this season and are tailored to attract high-net-worth individuals”. Beyond luxury accommodations and experiences, Eleiwa said Qatar’s high-end wellness and spa scene also contributes to its appeal and it stands out in the region, particularly during the upcoming tourist season. He noted that luxury resorts and hotels offer a wide range of wellness services, from traditional spa treatments to innovative therapies. This caters to the growing demand for holistic wellbeing among affluent travellers. To further enhance the visitor experience, Eleiwa lauded the country’s collaboration with global luxury brands, showcasing their products and services at exclusive events and pop-up shops. “This further elevates the shopping and dining experiences available in Qatar, adding an extra layer of luxury and sophistication,” he stressed. “The diverse offerings are all enhanced by the comfortable climate, allowing visitors to enjoy an all-encompassing luxury experience that is both exclusive and tailored to their preferences”.