Visit Qatar brought together local stakeholders from the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry at a two-day event recently.
The aim was to equip participants with essential tools and insights to effectively position Qatar as a premier destination for business events and to enhance their bidding strategies for international gatherings, as well as to educate international MICE buyers on the varied assets of Qatar for events.
An insights workshop gathered more than stakeholders from the hospitality sector, including Destination Management Companies, hotels and special event venues to explore collaborative approaches for attracting business events to Qatar.
Attendees gained valuable insights into the key characteristics of the Chinese, Indian and Russian MICE markets and guidance to support a successful business event bid and a compelling pitch.
Visit Qatar's strategy underscores MICE as a priority pillar in driving growth within the country's tourism sector. By increasing the number of business events, Qatar aims to strengthen its position as a leading global hub for the MICE industry.
