For the made-to-order collection, Bang & Olufsen has reimagined its Beolab 50 speaker, Beosound Theatre Soundbar solution and Beovision Theatre TV solution, a statement said Wednesday.
The design integrates Ferrari’s charcoal Grigio Corsa colourway, combined with a striking shade of red to create an unmistakable connection to the motorsport icon and the first Ferrari collection launched in 2023.
The new Special Edition Ferrari Collection will be available in Qatar exclusively at the Bang & Olufsen store at Lagoona Mall in a made-to-order setup.
“Both Ferrari and Bang & Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay tribute to aluminium, which is a hallmark material of both our brands”, says Bang & Olufsen CEO Kristian Teär. “The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance.”
Both brands share a passion for aluminium, which is used for the chassis of Ferrari sports cars and Bang & Olufsen’s speakers thanks to its natural properties that combine beauty and performance. Emulating Ferrari’s unique Grigio Corsa colourway has been achieved through Bang & Olufsen’s expertise in aluminium at its revered Factory 5 in Struer, Denmark.
Beolab 50 Ferrari Edition are Bang & Olufsen’s powerful, active loudspeakers, blending radical audio technology with graceful aesthetics and meticulous craftsmanship. Finely tuned to provide balanced, rich audio whether listening to music or watching a movie. With its adjustable acoustic lens, Beolab 50 can alter its sound delivery to suit the audience. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot. With a house full of guests, the lens opens for a room-filling performance.
Bang & Olufsen’s design team wanted to echo the internal details of Ferrari cars by ‘looking under the hood’ of its own products to create hidden design elements. When Beolab 50’s acoustic lens majestically ascends before performing, listeners can discover the intense red lens. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang & Olufsen logo.
Beosound Theatre Ferrari Edition is a powerful and sleek soundbar, built to roar. With 12 custom drivers firing in all directions, the Dolby Atmos-ready Beosound Theatre performs like a multi-speaker powerhouse, crafted in Grigio Corsa aluminium. Bang & Olufsen‘s logo is silk screen printed on the glass top while the laser-engraved Ferrari Prancing Horse leaps from aluminium wings.
Beovision Theatre Ferrari Edition is a complete sound and vision setup crafted for immersive film experiences that deliver the power of a multi-product home cinema, all in one singular product. With Dolby Atmos surround sound, a 4K OLED screen and upgradeable design, Beovision Theatre is available in a 55”, 65” or even 77” screen.
The three newly created products complement the first Ferrari collection introduced last year and encompass the Beosound 2 home speaker, Beoplay H95 headphones, Beoplay EX earphones and the portable speaker Beosound Explore.
Beosound 2 delivers a 360-degree home audio experience that fills any space it is placed into. Beoplay H95 is Bang & Olufsen’s headphones, providing best-in-class sound and innovation, and 38 hours of non-stop listening.
With an IP67 rating, meaning that it is fully dust and waterproof, Beosound Explore has Bluetooth and Fast Pairing, and offers up to 27 hours of playtime.
Beoplay EX, Bang & Olufsen’s most powerful true wireless earphones, boast active noise cancellation and unrivalled sound, and comes complete with a wireless charging case for up to 20 hours of on-the-go listening. Six microphones and intelligent beam-forming technology mean that Beoplay EX can be used for taking business calls and enjoying music in equal measure.
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