Sony Middle East and Africa, a leader in consumer electronics, in collaboration with Fnac Qatar, recently hosted an exclusive workshop at Katara Cultural Village in Doha.
Designed to empower attendees to transform their creative vision into thriving businesses, the workshop was guided by renowned cinematographer and Sony Alpha ambassador, Mohammad Almorohen, who shared invaluable insights into mastering both the art and business of wedding videography.
The global wedding photography market size is set to expand from $21.83bn in 2023 to $36.80bn by 2030.
The workshop, titled “The Art of Wedding Cinematography: Unlocking Business Growth and Success,” aimed to equip participants with advanced creative techniques and business strategies allowing them to stand out in a highly competitive market.
Almorohen emphasised the importance of storytelling and creativity in wedding videography, while also offering practical guidance on how to build a sustainable business around one’s artistic vision.
Focusing on Sony gear, this masterclass emphasised the critical role lenses play in capturing cinematic moments. Through hands-on activities and gear selection tips, participants gained the tools to unlock new levels of creativity and business success in wedding cinematography. Participants also exchanged personal experiences, from overcoming early struggles and strategies for scaling their businesses.
Jobin Joejoe, managing director at Sony Middle East & Africa, said: “At Sony, our mission is to enable creative professionals to harness the full potential of their skills while unlocking new opportunities for business growth. Through workshops like this, we aim to provide creatives with the knowledge and tools to elevate their work and create memorable experiences for their clients. Our goal is to ensure that attendees leave not just inspired, but empowered to apply new techniques that will help them stand out in the wedding videography industry.”
Through this initiative, Sony MEA reaffirms its ongoing commitment to supporting wedding cinematography by providing professionals with the tools, knowledge, and inspiration they need to succeed.
This workshop is part of a broader strategy by Sony to empower videographers in the region through hands-on learning experiences that help them elevate their craft, explore creative techniques, and thrive in the business of wedding videography.
The workshop attracted notable videographers and creative professionals from across the region, providing a unique platform to network and exchange ideas. Attendees learned from Almorohen’s vast experience and gained insights into leveraging their creativity for business success in the dynamic and growing wedding industry.
A professional director of photography, Almorohen started his professional career path in 2006 and has since conducted numerous trainings and workshops across various universities, art colleges and cultural centers intending to spread knowledge and personal experiences to fuel growth and success.
Sony and Fnac Qatar wedding workshop
