UDC to present Sirah exhibit by Masraf Al Rayan

United Development Company (UDC), the master developer of The Pearl Island and Gewan Island, is gearing up for the Sirah exhibit by Masraf Al Rayan. The outdoor religious exposition will be held at The Pearl Island, welcoming visitors daily from October 31 through December 31, from 5pm to 10pm, a statement said.

Located along the scenic boardwalk at Porto Arabia’s 31 La Croisette, the exhibit spans 75m, offering a series of immersive experiences that celebrate the remarkable life of the Prophet Muhammad (PBUH). From his blessed birth to the historic opening of Makkah, attendees will have the opportunity to engage with key moments and teachings that have shaped his legacy and continue to inspire millions around the world.

The Sirah exhibit is supported by Masraf Al Rayan as the title sponsor, with Al Seal Contracting as platinum sponsor, and Qatar Cool as gold sponsor. Al Sharqi Holding has also contributed as a supporting sponsor, highlighting the collective effort to promote this significant cultural initiative.

Ibrahim Jassim al-Othman, UDC president, CEO, and member of the board, said: “Organising Sirah by Masraf Al Rayan highlights UDC’s commitment to providing enriching experiences for residents, visitors, and tourists at The Pearl Island. Our events not only entertain but also celebrate Qatari culture and values.

“We are proud of the strong support from our local partners, which allows us to deliver a meaningful message while crafting memorable experiences at The Pearl Island. This exhibit is part of a rich calendar of events that contributes to the allure of The Pearl Island as a premier visitor destination.”

Fahad bin Abdullah al-Khalifa, Group CEO of Masraf Al Rayan, said: “We are honoured to be the title sponsor for the 'Sirah by Masraf Al-Rayan' exhibit, which highlights the life of the Prophet Muhammad, peace and blessings be upon him.

“As an Islamic bank grounded in the values and teachings of the Prophet (PBUH) in all of our operations, we view this exhibit as an exceptional opportunity to support an initiative that promotes understanding, unity, and the rich heritage of our Islamic culture.”

He added: “This is more than an educational experience; it is a platform for fostering cultural appreciation and tolerance. We look forward to being part of this unique event at The Pearl Island.”

The exhibit features a winding path that leads visitors through pivotal moments in the life of the Prophet (PBUH), offering a deeply engaging historical experience. Additionally, prayer facilities, interactive workshops, a traditional food stall by Yasmine Palace, and a souvenir booth by The Pearl Souvenirs will further enrich the visitor experience.

A highlight of Sirah by Masraf Al Rayan will be the participation of renowned reciter Uvejs Hadzi, whose beautiful recitations and deep understanding of the Holy Qur'an are expected to draw many eager attendees seeking a spiritual experience.

The exhibit will also host various workshops, offering insights into Islamic art and culture. Activities include an Arabic calligraphy workshop, a session on making prayer beads, and a workshop to create custom Quranic bookmarks. Children can enjoy activities like creating mosque-shaped stickers, colouring of mosque drawings and Qur'anic verses, and participating in Qur'an Tahfeez or memorisation sessions on stage, providing them with a creative and immersive introduction to Islamic culture.

Through Sirah exhibit by Masraf Al Rayan, UDC aims to enrich The Pearl Island's cultural calendar, providing a platform for inter-cultural engagement and a celebration of the Prophet Muhammad’s (PBUH) teachings and values that continue to inspire unity and compassion that continue to resonate today.