Alfardan Jewellery to debut Forever Chains at JWS Abu Dhabi

Jewellery & Watch Show Abu Dhabi (JWS) announced Alfardan Jewellery as an Event Feature Partner for its highly anticipated 31st edition, which will take place from November 13 to 17 at the Abu Dhabi National Exhibition Centre.

Attendees can look forward to the exclusive debut of Forever Chains by Alfardan Jewellery. This unique experience offers guests the privilege to design their own jewellery, selecting their preferred chain style and colour, and customising it with unique charms.

Alfardan Jewellery, established in 1954 by Ibrahim Alfardan, is renowned for its unparalleled quality and sophistication, a reputation that has been trusted by generations. His discerning eye for authentic pearls and precious stones laid the foundation of a legacy that continues to thrive today.

Over the decades, Alfardan Jewellery has earned a prestigious reputation as the jeweller of choice in Qatar and the region. Its exclusive brand, Noudar – derived from the ancient Arabic term for ‘gold’ – is an exquisite collection of intricately designed jewellery created by Noor Alfardan, daughter of the president of Alfardan Jewellery. Noor's designs elegantly blend Arabian heritage with modernity, drawing inspiration from the mosaics and henna patterns of Omani culture.

Alfardan Jewellery also showcases prestigious international brands like Gallery Al Tawash, Dolce & Gabbana, Luvor, Araya, Moksh, Nigaam, HRH, Colette, Misk, Matthia’s & Claire and House of Gol, solidifying its status as a leader in luxury.

Ghada Hussain Alfardan, Vice President & CEO of Alfardan Jewellery UAE, said: “Alfardan Jewellery is honoured to be a featured partner of JWS, reaffirming our unwavering commitment and dedication to nurturing and advancing the jewellery and watch industry in the Middle East.

"We have always been at the forefront of this important luxury sector, balancing our rich heritage and family traditions with a relentless drive to innovate and adapt to the needs of the modern consumer. We believe that JWS is the perfect platform for us to share these values and aspirations with the world.”

Alfardan Jewellery’s participation in the JWS Abu Dhabi 2024 highlights the company’s dedication to engaging with a sophisticated and discerning audience. The 31st edition of this popular show offers a dynamic platform for established and emerging brands to showcase their finest creations and connect with buyers who appreciate high-quality craftsmanship.

JWS has become a hub for the jewellery industry in the Middle East, allowing brands to reach more enthusiasts and showcase their creations.

May Ismail, senior event manager of RX-ME, said: “We are honoured to welcome Alfardan Jewellery as an Event Feature Partner for JWS 2024; its rich legacy of craftsmanship and innovation perfectly aligns with the core values of our show. Alfardan Jewellery’s presence enhances the calibre of the event, offering our visitors a unique opportunity to engage with one of the region’s most esteemed jewellery houses.”