Alfardan Sports Motors, the official Ferrari importer in Qatar, marked its silver jubilee — 25 years of igniting dreams, fostering community, and celebrating the unparalleled legacy of Ferrari in Qatar, with a grand celebration.
Since its inception in 1999, when the first Ferrari showroom opened in Qatar, Alfardan Sports Motors has been more than an automotive dealer, a statement said Sunday.
It has been the gateway to an extraordinary world where luxury meets passion and performance.
Over two-and-a-half decades, it has built a vibrant community of Ferraristi, united by their shared admiration for the Prancing Horse and the pursuit of excellence.
The celebration reached its crescendo with a majestic parade, a visual symphony of Ferrari’s finest creations. Up to 40 Ferraris, including the Ferrari Roma, Ferrari Roma Spider, Ferrari 296 GTB, Ferrari 296 GTS, Ferrari SF90 Stradale, Ferrari SF90 Spider, 812 GTS, formed a convoy that painted Qatar’s roads in bold strokes of luxury and innovation.
As the engines roared to life at the Alfardan Sports Motors showroom, the convoy began its journey through the country’s picturesque landscapes, framed by golden dunes and cultural landmarks that mirrored the heritage of Qatar.
The parade’s final destination was the Letbelah Museum, a treasure trove of Ferrari history, housing one of the rarest collections in the world. There, amidst the gleaming vehicles that embody Ferrari’s timeless legacy, the spirit of innovation and tradition stood proudly on display.
As the sun dipped below the horizon, the festivities transitioned into an exclusive dinner that welcomed Ferraristi into an ambiance of refinement and camaraderie. Upon their arrival, Ferrari owners were greeted by Ardah dancers, a vivid celebration of Qatari heritage that set the tone for an unforgettable evening.
The dinner was graced by Alfardan Group president Omar Alfardan and Alfardan Automotive’s chief marketing officer Hussain Omar Alfardan.
Reflecting on the occasion, Tarek al-Hammoud, general manager of Alfardan Sports Motors – Ferrari Qatar, said: “Ferrari represents more than luxury and performance; it embodies passion, ambition, and timeless elegance. Over the past 25 years, it has woven itself into the cultural fabric of Qatar, inspiring generations of enthusiasts. This milestone is not just a celebration of the past but a promise to continue building a legacy of innovation and prestige together.”
