Northwestern University in Qatar (NU-Q) has launched a new minor in artificial intelligence (AI) and media, a statement said Monday.
The new minor allows students to conduct scientific data analyses, apply data science skills to communication and media studies, and critically evaluate the ethical and social implications of AI in the media landscape.
Combining both scientific and humanistic approaches, the programme addresses critical skills required in media-related fields, including AI tools for media design, data journalism, digital ethics, automated journalism, and strategic communication.
All courses for the minor will be offered by NU-Q, with potential courses available at other Education City universities for cross-registration.
"With AI transforming the media landscape, our new minor empowers students to critically engage with these technological developments while maintaining a robust ethical foundation,” said dean Marwan M Kraidy.
Designed by a multidisciplinary team of faculty with expertise in AI and media, the minor features courses such as 'AI and Machine Learning', 'AI Tools for Digital Media Design,' 'Digital Media Ethics,' 'Automated Journalism,' 'AI and Cyberpolitics,' 'GenAI and Natural Language Processing in Media Innovation,' and 'Datafication and Society.'
The curriculum is structured to support students with understanding AI’s technical aspects alongside its social, cultural, and ethical dimensions.
The programme leverages faculty expertise in areas such as AI deepfakes and disinformation, and digital media ethics.
Associate dean for education S Venus Jin, said: “The AI and Media minor equips students with essential skills and also encourages them to think critically about the broader social impact of AI in media,” said Jin.
A unique feature of the minor is its interdisciplinary nature, allowing students to choose from courses across multiple disciplines, such as communication, journalism, strategic communication, and liberal arts.
Alongside the AI and Media minor, students at NU-Q can choose from a range of other minors, including Film and Design, Strategic Communication, Middle East Studies, Africana Studies, and Media and Politics, the statement added.
