Lagoona Mall is once again the epicentre of elegance and creativity as it hosts the third annual Watches & Jewellery Week until November 30 on Level 1, facing Fifty One East.
This year’s edition raises the bar, featuring debut activations, interactive experiences, and a showcase of the latest collections from renowned brands such as Rolex, CHANEL, Boucheron, and TUDOR, alongside Annamaria Cammilli, Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Genesia, Ginette NY, J by JOELLE, L’Ame by Fifty One East, The Little Frog, WOLF, and Yvan Tufenkjian.
Commenting on the event, Bader al-Darwish, chairman and managing director of Darwish Holding, said: “Lagoona Mall Watches & Jewellery Week continues to redefine luxury experiences in Qatar, showcasing the latest creations from global icons and fostering a community of jewellery and watch enthusiasts. This year’s activations are a testament to our commitment to bringing the finest craftsmanship and innovation to our patrons.”
Rolex introduces the GMT-Master II Experience, an immersive activation presented for the first time in the Middle East with a retailer. Inspired by the famed Geneva Watches & Wonders showcase, this exclusive replica allows visitors to explore the intricate world of one of the most sought-after watches. The GMT-Master II, a cosmopolitan icon, features a 24-hour hand and rotatable bezel for a seamless dual-time-zone display. Guests can also discover Rolex’s latest 2024 creations alongside timeless classics, epitomising the brand's commitment to perpetual excellence.
For the first time, CHANEL unveils its Style Guide Iconic Mix pop-up, where experts help clients personalise their look with signature jewellery and watch collections. From stacking Coco Crush rings to pairing Camelia necklaces and mixing them with collections like Comete, guests can explore the art of accessorising with flair.
Boucheron reimagines its Jardin d’Hiver tea salon with an enhanced design inspired by its Parisian origins. This serene retreat, adorned with cascading ivy, offers exclusive breakfast activations for its patrons. Guests can savour complimentary pastries while exploring novelties from the Maison’s iconic collections, including Quatre, Serpent Boheme, Plume de Paon, and Animaux de Collection, alongside their jewelled watches.
TUDOR presents an exclusive pop-up featuring two standout models. The newest iteration of the Black Bay in monochrome boasts evolved design elements, a “T-fit” clasp, and Master Chronometer certification by METAS. This elegant and contemporary design reflects the highest standards of Swiss watchmaking.
The Pelagos FXD Chrono 'Cycling Edition' embodies functionality and precision, designed for the TUDOR Pro Cycling Team. With a lightweight carbon composite case and high-performance Manufacture Calibre, this chronograph is tailored for competitive cyclists. Visitors will also have the opportunity to view other novelties presented at Geneva Watches & Wonders 2024 and the brand’s summer releases.
David Yurman will present its Sculpted Cable collection, a modern interpretation of the iconic Cable motif. This collection deconstructs the famed design to its essence, creating mesmerising wavelike patterns that dramatically catch the light, offering a fresh and contemporary take on timeless elegance.
Visitors will also have the opportunity to explore other signature collections, including the bold and architectural DY Madison, the radiant and gemstone-focused Chatelaine, and customisable Amulets.
Azza Fahmy Jewellery will showcase Rumuz, a collection inspired by one of the most well-known emblems of protection and good fortune, the five-fingered Kaf or Khamsa. Each piece layers traditional motifs and patterns with North African influences, contemporary designs, and exquisite craftsmanship to tell a timeless story of strength, hope, and blessing.
Visitors can also personalise their experience through customisable tassels and charms, enhanced by a calligrapher inscribing chosen designs to create a one-of-a-kind keepsake.
Other standout activations include J by JOELLE who will be unveiling a redesigned piercing room where clients can enjoy private styling sessions with the designer herself, alongside new collections.
L’Ame by Fifty One East, will also be presenting minimalist designs perfect for gifting, with a live station for welding Infinity jewellery directly onto clients’ wrists.
The event is open daily from 10am to 10pm, except on Fridays when it runs from 2-10pm, a statement added.
