Japanese Fruits Week held

A five-day “Japanese Fruits Week” was held from December 4-8 at three restaurants, featuring an array of fruit and vegetable imports to Qatar that showcase the Asian nation’s produce to consumers and businesses in Doha.

The event was organised by the Japan Fruit and Vegetables Export Promotion Council in partnership with the embassy of Japan.

The festival was attended by Japanese ambassador Naoto Hisajima, who highlighted the growing popularity of Japanese cuisine globally and the increasing number of visitors to Japan specifically to experience its culinary delights.

“Recently, the number of visitors to Japan has been increasing, and one of the purposes of their visit is to taste Japanese fruits and vegetables,” Hisajima said. “Most of them are impressed by the taste of Japanese food and became its fans.”

He underlined the growing tourism link between Japan and Qatar, noting the easing of visa restrictions for Qatari citizens last year has led to a significant rise in visitors. He expressed confidence that this will translate into increased demand for Japanese fruits and vegetables within Qatar.

The ambassador thanked Japan Fruit and Vegetables Export Promotion Council chairman Hishinuma Yoshihisa for organising the event and bringing Japanese producers directly to Doha.

Prior to the public showcase, tasting events and business meetings were held with local restaurants, supermarkets, and other potential buyers.