'Digital transformation is about ensuring people remain at the heart of innovation'

Digital transformation is no longer just about implementing new technologies — it’s about ensuring that people remain at the heart of innovation, psychologist, researcher and author Dr Patrizia Ariane Ecker has said.

In an interview with Gulf Times, she explained that success today is defined by the ability to address real human needs, encourage adaptability and foster lifelong learning. “This can be achieved by moving away from a technology-centric approach to a human-centric one focusing on how technology can enhance creativity, decision making and collaboration,” she said.

With over 15 years of experience, Dr Ecker has founded a boutique consultancy specialising in digital transformation, AI, and cognitive biases. Her upcoming book, The Digital Reinforcement of Bias and Belief, explores the cognitive and social implications of web-based information processing.

Her focus is on human-centric digital transformation, which means moving away from viewing technology as the centrepiece and instead emphasising its role as an enabler for people.

“The future of AI and digital tools lies in complementing human creativity, critical thinking, and decision making, rather than mimicking or replacing them. For instance, fostering lifelong learning and adaptability is crucial. Students, professionals, and governments must align to cultivate a workforce capable of navigating rapid technological shifts, ensuring inclusivity and equity.

"Digital transformation and AI have vast potential to drive global development by improving access to education and achieving healthcare advancements, economic growth and sustainable development."

As a psychologist she believes that AI has the potential to transform society positively, but only if approached thoughtfully. “AI has the potential to greatly benefit humanity, but its development and use must be guided by thoughtful principles. AI should complement human abilities rather than replace them. By working alongside humans, AI can enhance our natural skills, fostering collaboration and innovation without supplanting the value of human input.

"Lifelong learning and critical thinking, among other human-centred skills, must remain a priority. There is a need to establish frameworks that emphasise adaptability and interdisciplinary collaboration in education and workforce development and encourage active participation, especially among younger generations, to reduce decision making aversion and increase societal agency.

"Governments can significantly enhance their services and impact by adopting a collaborative and human-centric approach to digital transformation through Public Private Partnerships (PPPs) and by redefining the future workforce, leveraging technology for inclusivity and building a human-centric ecosystem."

Dr Ecker said that AI creates new opportunities even though it can reduce some traditional job roles. “Reskilling and upskilling must be prioritised with a strong emphasis on education and training to help individuals adapt to new and emerging roles in the workforce.

"Many jobs will evolve rather than disappear, with AI augmenting human capabilities rather than replacing them entirely. This collaboration between humans and technology can lead to more efficient and innovative ways of working. Furthermore, digital tools significantly lower barriers for startups, fostering entrepreneurship and innovation."

Dr Ecker noted that Qatar offers a dynamic environment for digital innovation. She has plans to advise organisations by supporting digital transformation initiatives with a strong emphasis on a human centred approach.

“The GCC, particularly Qatar, is making significant strides with investments in AI, smart cities, and education. The country’s vision for innovation and sustainability positions it as a leader in the region. With initiatives like the National AI Strategy, Qatar is setting benchmarks in integrating technology with societal goals,” she said.

Dr Ecker suggested Qatar should focus on several key areas while strengthening public private collaboration is essential; partnerships between the government, private sector and academia can help design interdisciplinary programmes that define and cultivate the skills needed for the workforce of tomorrow.

“Additionally, investing in human-centric initiatives is critical. Innovations that prioritise societal well being such as AI tools for education, healthcare and sustainability, should be encouraged. Qatar could also take a leading role in the region by driving ethical AI standards,” she added.