Ammar Samad, General Manager of Zulal Wellness Resort by Chiva-Som, in an interview with Gulf Times:

Q: With over 20 years of experience in hospitality, what drew you to the wellness industry and the role at Zulal Wellness Resort?

A: Hospitality has always been about creating meaningful experiences for people, but wellness takes it to another level. It’s about helping individuals feel healthier, more balanced, and truly cared for. Zulal’s unique approach, blending Traditional Arabic and Islamic Medicine (TAIM) with modern wellness practices, was a big draw for me. It’s a chance to be part of something groundbreaking in the region and globally.

Q: How has your previous experience managing prominent hotel groups and spa facilities in Doha influenced your leadership approach at Zulal?

A: My past roles taught me that exceptional service starts with a passionate and motivated team.

At Zulal, we don’t just create memories - we inspire transformative wellness journeys. We focus on empowering our guests to take charge of their wellbeing while nurturing the growth of our team to ensure alignment with our mission. It’s not just about meaningful moments but it’s about creating lasting impacts that guide our guests toward a healthier and more mindful way of life.

Q: As the General Manager, what is your vision for Zulal Wellness Resort in its journey to becoming a global leader in wellness tourism?

A: I see Zulal becoming a global benchmark for wellness tourism by combining authentic traditions with forward-thinking innovation. My vision is for guests to leave feeling genuinely transformed - not just physically, but mentally and emotionally as well - while experiencing Qatar’s rich cultural heritage.

Q: How do you plan to build on the resort’s strong reputation while introducing innovative guest experiences?

A: It’s about staying true to our roots while embracing change. We’re enhancing our offerings with advanced wellness technologies like genomic testing and creating new programs tailored to what our guests need. At the same time, we’re maintaining the personalised care and warmth that define the Zulal experience.

Q: Zulal is the first resort in the region to focus on Traditional Arabic and Islamic Medicine (TAIM). How do you ensure the authenticity and effectiveness of TAIM-based treatments and programs?

A: We work closely with specialists who understand the depth and history of TAIM. Every program and treatment is designed with care, staying true to traditional practices like Hijama (cupping) while incorporating scientific advancements to maximise their benefits for guests.

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Q: Personalization is often key in wellness tourism. How does Zulal tailor its programs to meet the diverse needs of its guests?

A: Personalization starts with understanding our guests. We take the time to learn about their goals and needs, whether it’s stress relief, detoxing, or family bonding. From there, we craft programs that resonate with them, ensuring they leave with lasting results and a sense of fulfillment. We are the first Family Wellness Resort dedicated for multigeneration: The resort aims to support the next generation in adopting healthier lifestyles through the concept of Family Wellness. Our retreats are designed to strengthen family bonds, promote healthy habits, and create lasting memories.

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Q: How does Zulal Wellness Resort contribute to Qatar’s vision of being a global hub for wellness and tourism?

A: Qatar is well-positioned to emerge as a hub for medical tourism, with to its advanced healthcare and respect for cultural roots. At Zulal Wellness Resort, we’re contributing to this vision by creating a wellness experience that’s genuinely rooted in tradition yet modern in approach. With our TAIM-inspired retreats and strong presence in international wellness communities, we’re putting Qatar on the map as a unique wellness destination. By upholding high standards and building our reputation abroad, we aim to help establish Qatar as a global leader in wellness and medical tourism.

Q: How does Zulal integrate sustainability into its operations? Are there any innovations in wellness technology or practices that Zulal is exploring or implementing?

A: Sustainability is at the heart of what we do, from minimising waste to using energy-efficient solutions. We’re also exploring advanced wellness technologies, such as genomic testing for personalized health plans, and continuously innovating to make wellness more impactful and eco-friendly.

Q: Looking ahead, what milestones or goals are you most excited about achieving with the resort?

A: I’m excited about further improving Zulal’s global reputation and expanding our offerings to meet the evolving needs of our guests. We have some incredible initiatives in the pipeline, and I can’t wait to see how they will enhance guest experience and our contribution to wellness tourism.

Gulf Times


Q: Is there anything you’d like to share with readers about the future of wellness and the role of Zulal in shaping it?

A: The future of wellness is about finding balance - not just physically, but emotionally and spiritually too. At Zulal, we’re committed to leading this journey, blending time-honoured traditions with modern innovations to create experiences that truly transform lives.

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