Building on the legacy of the FIFA World Cup Qatar 2022, the Her Game Festival brings the spirit of inclusion, empowerment, and cultural exchange to Morocco. Organized by Generation Amazing Foundation (GA) in partnership with LEAD Morocco and TIBU Africa as part of the Qatar - Morocco Years of Culture 2024 program, the festival highlights how the transformative power of sports transcends borders, connects communities and fosters personal growth.
With the recent announcement that Morocco will be co-hosting the FIFA Men’s World Cup 2030, the festival provides a foundation for empowering youth and strengthening regional ties through sport and culture. Her Game builds on the momentum of the GA Youth Festival 2022, where LEAD Morocco partnered with GA to inspire youth through sports during the lead-up to the World Cup. Two years later, that legacy has evolved, with Her Game Festival 2024 instilling these values on Moroccan soil.
“Her Game Festival marks a pivotal step in advancing the legacy of Qatar 2022 across the region. This festival is about more than football — it’s about creating an environment where girls can play, lead, and thrive,” commented Nasser Al Khori, Executive Director of GA. “By sharing our coaching philosophy and inclusive sport-for-development training with Morocco, we’re harnessing sport as a catalyst for transformative change and strengthening the capacity-building relationship between Qatar and Morocco. Together with our partners, we’re committed to creating a lasting impact in the region.”
Soufiane Najah Elidrissi, Executive Director of LEAD Morocco, commented “Through Her Game Festival, we honor the legacy of the FIFA World Cup Qatar 2022™ and lay the foundation for the mega sports events that Morocco will soon host, including the Men’s and Women’s Africa Cup of Nations in 2025, as well as the FIFA Men’s World Cup in 2030. By transferring its spirit of empowerment to Morocco, this event has demonstrated that sports can inspire change, build confidence, and create lasting opportunities for youth.”
Over two days, the festival engaged more than 170 young female players and 40 coaches in sports and educational activities. Held at the LEAD Academy in Mansouria, the first day featured an under-15 girls' football tournament, Silent Football matches promoting non-verbal communication, and interactive workshops focused on confidence-building and collaboration.
On the second day, held at CIH Bank Club, the festival continued with workshops on leadership, psychosocial well-being, and inclusive coaching designed to inspire personal growth and teamwork. The festival concluded with a final match, a celebratory VIP game, and a closing ceremony attended by the Governor of the Province of Benslimane, Samir Lyazidi, the 1st Vice President, Mohamed Bourhim, and the 2nd Vice President, Abdellatif Miraoui, of the Casablanca-Settat Region.
"At Tibu Africa, we firmly believe that sport is a powerful driver of social transformation and inclusion. The Her Game Festival, organised in partnership with Generation Amazing Foundation and LEAD Morocco, reflects our commitment to empowering marginalized young girls and women. By celebrating the legacy of global football and the strong ties between Morocco and Qatar, we have provided these young participants with a unique experience filled with learning, hope, and opportunities for change." – Mohamed Amine Zariat, Founding President of the NGO Tibu Africa.
Sara Ahmed AL-Mohannadi, National Comittee for Years of Culture Board Secretary: “Initiatives like Her Game Festival embody the lasting legacies of hosting major sporting events. These programs create opportunities for youth development and cultivate a culture of inclusion, building cross-cultural ties that resonate long after the events themselves. Supporting talent development and building bridges between communities through programs like Her Game Festival helps lay the groundwork for Morocco’s future role as a host of global sporting events. This event is an excellent example of how through meaningful dialogue and collaborative initiatives, the Years of Culture program can support the cultivation of a global community that values and supports progress through sports and youth development. We would like to thank our partners for creating a festival that promises a lasting impact.
