Fifty One East is showcasing some of the most renowned brands of Jewellery and watches at the ongoing 21st edition of the Doha Jewellery & Watches Exhibition (DJWE), the region’s premier event for luxury connoisseurs and collectors.
Running until February 5 at the Doha Exhibition & Convention Centre, DJWE 2025 is a celebration of fine jewellery and timepieces and promises an extraordinary showcase of timeless elegance, craftsmanship, and innovation.
A proud exhibitor at the DJWE since its inception, Fifty One East has been reinforcing its position as Qatar’s premier destination for elegance. Bader al-Darwish, chairman and managing director of Fifty One East, said: “We are honoured to participate in the Doha Jewellery & Watches Exhibition, an event that has firmly established itself as a beacon of luxury and craftsmanship, not only on Qatar’s map but also on the international stage. Each year, the DJWE attracts a distinguished audience of collectors, connoisseurs, and clients from Qatar and around the world, reflecting the nation’s growing influence as a global hotspot for luxury. At Fifty One East, we take pride in carefully selecting some of the rarest pieces and latest novelties from the brands we represent, ensuring they meet the grandeur and prestige of this remarkable event.”
He added, “We extend our appreciation to the organisers for their dedication to creating such a remarkable platform. We invite all visitors to explore our pavilion and discover novelties from the world’s most esteemed brands, promising a journey of exquisite wonders.”
Fifty One East’s pavilion spotlights a selection of world-renowned brands and exclusive collections, inviting guests to embark on a journey of luxury through Tales of Wonder. This captivating theme reflects the timeless stories told through each carefully crafted piece, where innovation meets heritage, and artistry intertwines with elegance. The pavilion houses dedicated wings for iconic names such as Rolex, CHANEL, Boucheron, TUDOR, and Azza Fahmy Jewellery, each presenting their latest creations that inspire awe and admiration. Complementing these are contemporary brands, including Annamaria Cammilli, David Yurman, Falamank by Tarfa Itani, Genesia, J by JOELLE, L’Âme by Fifty One East, Pandora, The Little Frog, WOLF, and Yvan Tufenkjian, showcase in a mesmerising multi-brand area designed to evoke a sense of discovery and delight.
DJWE, a global showcase of luxury and craftsmanship, features over 500 prestigious brands. Attracting more than 30,000 visitors from 175 countries annually, the event positions Qatar as an international hub for fine jewellery and timepieces. Organized by Visit Qatar and the Qatar Business Events Corporation, DJWE offers daily industry talks, appearances by global celebrities and influencers, and unique retail experiences.
Fifty One East pavilion at DJWE 2025 PICTURE: Shaji Kayamkulam
