Boucheron showcases exquisite jewellery pieces at Fifty One East pavilion

Boucheron, the renowned French luxury jewellery maker is enchanting the visitors at the ongoing Doha Jewellery and Watches Exhibition 2025 with its exquisite and stunning jewellery collections.

At the exhibition, Boucheron invites visitors to experience a seamless blend of savoir-faire and heritage through its exquisite creations. Housed at the pavilion of Fifty One East, one of Qatar’s premier luxury houses the French luxury jewellery maker is showcasing some of its latest collections offering the visitors a mesmerising collection of fine jewellery and craftsmanship.

In celebration of the 20th anniversary of the iconic Quatre collection in 2024, Boucheron has unveiled remarkable pieces that is showcased at this year’s exhibition. Highlights include the dazzling Quatre Radiant Edition necklace, alongside the revolutionary Quatre 5D Memory Ring, a masterpiece that captures the sound of water within its design.

The timeless Plume de Paon collection and standout pieces from previous Histoire de Style collections, including “Signature” and “New Maharajahs,” are also taking centre stage.

The Maharaja of Patiala came to Place Vendôme in 1929 where Boucheron had its main flagship boutique. He met Boucheron in the boutique and he commissioned the brand to produce a beautiful collection. The creative director of Boucheron in 2022 decided to recognise or re-celebrate this collection by creating one that she referred to as the New Maharajhas.

One of the highlights of the brand is the New Maharani necklace. The new Maharani necklace is made of 5178 pearls with diamonds, rock crystal and in white gold. This piece can be worn in seven different ways. It can be detached into different parts and can be worn in different styles.

Another attraction is the Peacock Feather collection. They are coloured blue and blue to green. and are made of titanium just to reduce the weight as titanium is known for being lightweight. Another masterpiece on display is one of its signature creations, the Question Mark necklace. In addition, guests have the opportunity to admire exceptional timepieces from the Ajourée and Épure d’Art collections.

Enhancing the experience, the Jardin D’Hiver Café returns with an upgraded, ivy-clad design, offering a serene French-inspired tea salon at Main Entrance 3.