Fifty One East pavilion is hosting some of the some of the leading global luxury brands at the ongoing Doha Jewellery and Watches Exhibition (DJWE) 2025 at Doha Exhibition and Convention Centre.

TUDOR has unveiled its latest models, including the new Black Bay with a 41mm steel case which was released in Geneva’s Watches & Wonders 2024, and the Pelagos FXD ‘Cycling Edition’, crafted from black carbon composite, launched earlier last year. These models exemplify TUDOR’s dedication to precision, durability, and timeless style, presented within a strikingly designed section.

Azza Fahmy Jewellery unveiled the second chapter of its high jewellery collection, Tales of the Nile. Inspired by Ottoman elegance and nature’s beauty, the collection features emeralds, rubellites, tanzanites, and aquamarines in 18 ct gold designs. Signature pieces include The Chains of Happiness Necklace and The Garden of Light Choker, showcasing the brand’s timeless artistry.

David Yurman’s Sculpted Cable Collection takes centre stage, offering a modern interpretation of the brand’s signature Cable motif. The collection reflects the legacy of David Yurman’s original bracelet gifted to his wife Sybil, reimagined with architectural and sculptural elements by his son, Evan. Intricate designs featuring wavelike patterns, carved fluting, and diamond pavé promise to captivate visitors.

Additionally, Annamaria Cammilli presents novelties from its Dunes, Firenze, and Sultana collections, highlighting the brand’s mastery of blending art and unique techniques. L’Âme by Fifty One East is presenting vibrant transformable jewellery adorned with diamonds and gold, combining elegance with personal meaning. Falamank by Tarfa Itani debuts its Bubbles collection, alongside Splash, Art Deco, and FUN collections, showcasing playful sophistication.

J by JOELLE is offering ear piercing and styling by the celebrity jewellery designer, Joelle Moughalian. WOLF highlights iconic storage solutions like the Silver Box, Ballet Musical Jewellery Box, and Ida Trunk. Genesia spotlights their latest Baroque and Trill collections, redefining pearl jewellery with innovative designs. The Little Frog unveils its latest collection with unique handmade heart designs. As for Yvan Tufenkjian, the legacy brand has introduced its latest “Edge of Grace” collection which blends bold geometry and refined elegance.

A new brand at Fifty East this year is the Swiss brand KERIS that is presenting the innovative WOW Project, allowing luxury watch collectors to transform their timepieces into personalised works of art. The project helps the time piece to be projected seven times bigger than its original size. This exclusive bespoke experience, presented for the first time in Qatar through the DJWE, offers a unique fusion of functionality and creativity. DJWE 2025 will conclude on February 5.