DJWE 2025: Alfardan Jewellery unveils Solevre, a revolutionary new luxury brand

Alfardan Jewellery, a name synonymous with excellence and timeless luxury, has redefined the world of fine jewellery with the launch of its latest innovation, Solevre.

This groundbreaking brand, a highly valuable addition to Alfardan Jewellery’s prestigious portfolio, is currently on showcase at the 21st edition of the Doha Jewellery and Watches Exhibition (DJWE), which will run until Feb 5 at the Doha Exhibition and Convention Centre (DECC).

The much-anticipated debut of Solevre marks a new era in luxury jewellery, blending unparalleled craftsmanship with innovative designs. Showcased exclusively at the Alfardan Jewellery Pavilion,

Solevre presents an extraordinary collection of fine jewellery, meticulously crafted to captivate collectors, connoisseurs, and fashion enthusiasts alike.

The collection features a stunning array of bracelets, crafted in exquisite white gold and platinum and adorned with dazzling half-carat diamonds that looks like a whole carat.

The diamond collection starts from 10 to 50 pointers, with each stone appearing significantly larger due to Solevre’s exceptional craftsmanship. A 10-pointer sparkles like a 30-pointer, a 30-pointer radiates the brilliance of a 50-pointer, and a 50-pointer mirrors the presence of a full carat.

Solevre uses only high-grade diamonds with a G colour rating, ensuring superior quality. Each diamond is carefully selected to meet the highest standards of brilliance and refinement. The collection is designed to suit all styles, budgets, and age groups, making luxury accessible to every jewellery enthusiast.

These breathtaking pieces, available in various sizes, reflect the ultimate fusion of elegance, sophistication, and modernity.

Solevre stands as a testament to Alfardan Jewellery’s commitment to pioneering excellence, setting new benchmarks in the realm of high jewellery. This surprise unveiling adds an element of exclusivity to this year’s DJWE, making it an unmissable event for those who appreciate the finest craftsmanship and luxury.

Explore the grand reveal of Solevre and witness the beginning of a new chapter in fine jewellery.