Alfardan Premier Motors Co., the official retailer of Jaguar Land Rover in Qatar, celebrated a momentous achievement as its sales and service team excelled in the JLR Mena Everyday Legend competition.
This outstanding recognition reaffirms Alfardan Premier Motors dedication to excellence, customer satisfaction, and continuous professional development, solidifying its position as a leader in the luxury automotive sector, a statement said.
The competition brought together the finest JLR professionals from across the Mena region, testing their knowledge, expertise, and commitment to world-class service. Alfardan Premier Motors' Abdelmonem Nasr and Bassel Monther stood out among the region’s top talent.
Abdelmonem secured second runner-up in the Service Advisor category, demonstrating exceptional technical expertise and dedication to customer care, while Bassel achieved first runner-up among all Sales Executives, showcasing remarkable insight and the ability to deliver tailored luxury automotive solutions.
"This incredible success is a testament to Alfardan Premier Motors investment in its people, equipping them with the skills and training necessary to not only meet but surpass global luxury automotive standards. The company’s ongoing commitment to excellence ensures that every customer experiences the highest level of service, from the showroom to after-sales support. And by engaging in such prestigious competitions, Alfardan Premier Motors benchmarks its capabilities against regional and global industry leaders, further solidifying its reputation as a premier JLR retailer dedicated to excellence."
Nasr Jairoudi, general manager for Alfardan Premier Motors, said: "The recognition of Abdelmonem and Bassel in the JLR Mena Everyday Legend competition is a testament to their dedication, expertise, and unwavering commitment to delivering exceptional customer experiences. Their success reinforces our ongoing investment in talent development and our dedication to upholding the highest standards in luxury automotive retail.”
This prestigious recognition further strengthens Alfardan Premier Motors reputation as a premier JLR retailer, ensuring that customers in Qatar receive unparalleled service and expertise, the statement said.
"Alfardan Premier Motors remains steadfast in its commitment to continuous investment in its people, ensuring that its team is equipped with the latest knowledge, skills, and training to uphold the highest standards of customer care and performance. This aligns with JLR’s global mission of setting new benchmarks in luxury, innovation, and service excellence."


