French billionaire Max-Herve George is making waves in the investment world, with his newly formed SWI Group quickly becoming a significant player in alternative investments. The group now manages a substantial $11 billion in assets across Europe, North America, and Asia.The company was formed when George's Icona Capital merged with Switzerland's Stoneweg. They recently acquired Cromwell Property Group's European fund management platform for $303 million, securing a 27.8% stake in Cromwell European REIT as part of the transaction."This is a great strategic step toward our ambition to build a major institutional platform, and the logical and natural next move following our entry into Stoneweg's capital," said Max-Herve George on the Cromwell acquisition. "With this acquisition, we are leveraging Icona and Stoneweg's complementarity, and we are diversifying our exposure to new sectors and geographies that will form a key part of our multi-asset offering."The investment powerhouse, based in London, Geneva, and Luxembourg, has split its business into two main arms: Stoneweg Real Assets and Icona Alternatives. While Stoneweg handles real estate investments like hospitality and logistics, Icona covers everything from private equity to sports and entertainment.SWI Group has assembled an impressive team—over 350 professionals distributed across 26 offices in 18 countries. This extensive global network provides the firm with a substantial competitive advantage in identifying strategic investment opportunities before competitors.The UK market has particularly caught SWI Group’s attention, especially regarding data centers. Following the British government's designation of data centers as critical national infrastructure, SWI is preparing to allocate significant capital to the sector."We are intensively looking to invest in data centers and have already identified some sites," George explained. The group is also eyeing logistics facilities and warehouses, capitalizing on the continued growth of e-commerce.Max-Herve George seems confident about their market timing: "With the economic picture showing signs of improvement, 2025 has the potential to be a great vintage, and there is no doubt our growth will be exponential over the next decade."The expansion into data centers aligns perfectly with surging demand for cloud computing and AI services. Construction on the first SWI-backed projects is expected to begin later this year, with the firm positioning itself to establish a significant portfolio by 2028.