LuLu Hypermarket Qatar launches ‘National Product Week’ campaign

LuLu Hypermarket Qatar, in collaboration with the Ministry of Commerce and Industry (MoCI), has launched the ‘National Product Week’ campaign under the slogan ‘From Us, For Us.’

Taking place across all LuLu stores in Qatar, the event aims to support Qatari products. ‘National Product Week’ was officially inaugurated by Assistant Undersecretary for Industry Affairs and Business Development Saleh Majid al-Khulaifi and Dr Mohamed Althaf, director of LuLu Group, in the presence of distinguished Qatari guests, ministry officials, and senior LuLu management.

The festival, running until March 1, shines a spotlight on Qatar’s finest food and non-food products, celebrating the nation’s rich cultural heritage and traditions.

A diverse range of Qatari-produced goods will be available, including fresh vegetables, herbs, chicken, eggs, Arabic lamb, dairy, frozen foods, delicatessen and bakery items, assorted groceries, health and beauty products, among others.

Al-Khulaifi said: “I am very happy that LuLu has organised National Product Week. I am happy for all the retailers participating in this promotion. It is great to see more than 500 local products being white-labelled by LuLu; it is a great initiative. Similarly, we are happy for all the hypermarkets displaying national products, and we are very proud of the products bearing the ‘Made in Qatar’ trademark.

“As we approach Ramadan, we anticipate a significant increase in consumption, especially of Qatari products, which makes us very proud. We are glad to see healthy competition, and the quality of these products is world-class.”

Dr Althaf added: “We have been organising National Product Week for many years. While we usually hold it in December, this year we decided to organise it in February. Holding the National Product Week promotion this month is timely because of Ramadan, as Ramadan shopping will start soon. Additionally, we have extended this promotion to run for two months.”

LuLu Hypermarket also showcases 300 products under its private label, produced in Qatar, further emphasising its commitment to supporting local industries.
In addition to this, a wide range of leading Qatari brands are featured, including Baladna, Pearla, Mazzaraty, Dandy, Al Maha, Qbake, Rawa, QFM, Rayyan, Qatar Pafki, Jawharh, Flora, Gourmet, Agrico Qatar, Batatos, Al Wajba, Kitco, Paramount Agricole, Ocean Fish, Napoli Bakeries, Al Waha, Al Annabi, Korean Bakeries, Al Manhal, Aqua Gulf, and Doha, among others.

Through this campaign, LuLu continues to promote high-quality local products, ensuring greater visibility and accessibility for consumers.

As part of this campaign, LuLu Hypermarket has also launched the Shop & Win campaign. Running until March 24, the promotion encourages customers to support Qatari products by offering an exciting reward system.

Shoppers who purchase any Qatari product worth QR25 or more from the supermarket section will receive an e-raffle coupon, giving them a chance to win LuLu gift vouchers worth a total of QR100,000.

The draw will take place on March 26, 2025, at LuLu Hypermarket, D-Ring Road. The campaign will have 20 winners, each receiving a LuLu gift voucher worth QR5,000.