The launch in Doha marks the first step in the club’s global innovation expansion. The regional lab will serve as a gateway to emerging technology in the Middle East, allowing PSG to partner with top local and international startups, explore new advancements in sports tech and digital engagement and develop solutions that can be scaled globally.
PSG Labs will serve as the club’s dedicated innovation engine, identifying and supporting high potential startups, entrepreneurs, and tech partners to create transformative solutions that will redefine the industry.
As part of its commitment to driving innovation, PSG is expanding its global footprint with the launch of its first international PSG Lab in Doha, reinforcing its role as a leader in sports technology and fostering new collaborations in one of the world’s fastest-growing tech ecosystems and a strategic gateway to cutting-edge research and technology in the Middle East.
"PSG has always been at the forefront of innovation — both on and off the pitch," said Nasser al-Khelaïfi, its president.
Highlighting that the PSG Labs is a natural extension of its ambition to shape the future of sports; he said by collaborating with the brightest innovators from around the world, it can accelerate game-changing ideas and further solidify its position as a global leader in innovation.
"With our first international PSG Lab in Doha, our goal is to drive innovation on a global scale and set new benchmarks for the entire sports industry," he added.
PSG Labs will work closely with select partners in key technology ecosystems to accelerate the development of breakthrough innovations across focus areas such as fan experience, stadium and training ground, health and performance.
“This is a major step in PSG’s innovation journey”, Jerry Newman, chief digital and innovation officer of PSG, said, adding by launching this innovation lab in Doha, PSG is demonstrating the impact that visionary leadership and global collaboration can have in shaping the future of sports.
Founded in 1970, PSG is France's most successful sports club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports.
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