Minister of Public Health launches Sehatuha campaign

The Sehatuha campaign, which marks a milestone in efforts to enhance women's health, was inaugurated Wednesday by HE the Minister of Public Health Mansoor bin Ebrahim al-Mahmoud.

Launched by Weill Cornell Medicine-Qatar (WCM-Q), the initiative emphasises the crucial role women play in society and the urgent need to prioritise their well-being.

WCM-Q dean Dr Javaid Sheikh attended the launch ceremony alongside over 70 of the college's alumni. The event featured the unveiling of the campaign's visual identity, a film narrating the initiative's journey and intended impact, as well as excerpts from web and podcast episodes presented by alumni.

Dr Bothina al-Mulla and Dr Sulaiman Alshakhs, both graduates of WCM-Q and currently practising at Hamad Medical Corporation, shared their involvement in the campaign.

Inspired by the principle that “prevention is better than cure,” the campaign aims to raise awareness about health issues and preventive measures.

Minister al-Mahmoud stated: “This campaign supports our collective efforts under the National Health Strategy 2024-2030 to improve the health and well-being of the population, encouraging behavioral shifts towards greater health awareness and empowering individuals to take a proactive role in managing their health.”

He further explained that women's health had been a priority within the Second National Health Strategy, with intensified efforts to empower women and provide them with the necessary knowledge to lead healthier lives. He added, “Building on the significant achievements made, our new strategy continues to focus on improving health outcomes, with reproductive health as one of its key initiatives.”

The minister also praised the support of Her Highness Sheikha Moza bint Nasser, Chairperson of Qatar Foundation, for the healthcare sector, as well as QF’s remarkable contributions to the advancement of Qatar’s healthcare system and the creation of a healthier society.

Dean Sheikh, said: “Inspired by Her Highness Sheikha Moza bint Nasser, Sehatuha is more than just a health campaign—it’s a transformative movement that redefines healthcare and paves the way for a healthier, more empowered future for women. Through Sehatuha, we are creating a lifelong platform for women to learn, connect, and grow in their health journey, fostering a culture of self-care, community engagement, and a legacy that will positively impact future generations.”

Sehatuha draws strength from its profound connection to the community, bridging gaps through WCM-Q’s alumni network. These healthcare leaders, who are rooted in the community and equipped with firsthand knowledge of its challenges, serve as key catalysts for change. Many WCM-Q alumni, with their deep roots in Qatar, either as nationals or long-term residents, are exceptionally positioned to champion and advance women’s healthcare education.

Sehatuha addresses a woman’s entire lifecycle, from childhood and adolescence to motherhood and her golden years, highlighting health concerns specific to each stage. Utilizing state-of-the-art technology and digital platforms, it promotes physical health, mental and emotional well-being, healthy lifestyle habits, and self-care. Additionally, community engagement activities will be centered on these key themes.

Beyond web and podcast episodes featuring WCM-Q alumni and experts, the Sehatuha campaign will host a series of workshops and lectures throughout the year. This dedicated approach provides practical knowledge and shared experiences to inspire and empower women in making informed choices about their health and well-being.