The National Product Week, launched by the Ministry of Commerce and Industry, witnessed wide interaction from shopping malls and outlets spread across the country, which allocated display spaces for Qatari products and adopted promotional elements that highlight their quality and diversity.
The Ministry of Commerce and Industry confirmed, in a statement Thursday, that the active participation of shopping malls and outlets comes within the framework of their support for the national product and enhancing its presence in the local market.
The National Product Week initiative aims to highlight the quality of the Qatari product and enhance its position by highlighting its added value in the local market and its role in achieving sustainable economic development.
It also contributes to opening new horizons for local suppliers to communicate with buyers from various sectors and support the partnership between the public and private sectors.
The malls and commercial outlets were keen to allocate display spaces for Qatari products, and provided festive identities and attractive visual elements such as hanging banners, promotional platforms, and awareness digital content displayed on the screens of stores participating in the initiative, in addition to displaying models of the most prominent Qatari industries, and reviewing the local achievements of Qatari industries on display screens in malls and a number of vital locations across the country.
The Ministry stressed that this initiative comes within its strategy aimed at supporting the national product by providing effective marketing platforms and enhancing cooperation between local producers and sales outlets, which contributes to consolidating the presence of the Qatari product in the market, noting that the activities of the National Product Week continue until March 1, amid great interest and interaction from consumers and mall visitors who have shown increasing interest in the quality and diversity of national products, in addition to their keenness to support them, especially with the approach of the holy month of Ramadan. (QNA)
