HE the Minister of Finance Ali bin Ahmed al-Kuwari opened the showroom along with Al Faisal Holding chairman HE Sheikh Faisal bin Qassim al-Thani, Qatar International Islamic Bank chairman and managing director and Ezdan Holding Group chairman Sheikh Dr Khalid bin Thani Abdullah al-Thani, and NBK Group chairman Sheikh Nawaf bin Nasser bin Khaled al-Thani.
The event was attended by managing director Sheikh Faleh bin Nawaf al-Thani, president and chief executive of Mercedes-Benz Cars Middle East Michael Stroband, and representatives from Mercedes-Benz Global.
“Today, we celebrate a remarkable partnership between NBK Automobiles and Mercedes-Benz, one that has flourished since 1961,” said Sheikh Nawaf.
“Built on a foundation of trust, vision, and mutual respect, this collaboration has allowed NBK Automobiles to become a beacon of excellence in the automotive industry,” he said. “Continuing my family’s legacy, we are proud to unveil this cutting-edge showroom in Doha.”
“It is an honour for me to stand before you today as we continue my family’s legacy,” Sheikh Faleh said. “Tonight, we celebrate not only our rich history but also the opening of a modern and advanced showroom that embodies the shared values we hold with Mercedes-Benz.”
“The Middle East, and especially Qatar, has always been an important part of the Mercedes-Benz story,” Stroband said. “With our new retail concept, MAR20X, we are bringing our customers closer to the brand than ever before.”
Spanning two floors and covering an area of 9,119sq m, the new showroom showcases the latest MAR20X design concept from Mercedes-Benz, crafted by Ratnsorb, an MBGD (Mercedes-Benz General Distributor)-certified architect.
Atop the tower sits the renowned Mercedes-Benz Star.
A captivating history wall chronicles the brand’s legacy since 1900, showcasing the evolution of its logo and designs.
The showroom can accommodate 44 vehicles, featuring dedicated zones that highlight the brand’s premium offerings.
The Brand Heritage Zone showcases the history of NBK and Mercedes-Benz.
The AMG Area includes an exclusive lounge, a dedicated accessories display, and a sound counter, featuring a special reception and delivery area for AMG enthusiasts.
The Exclusive Zone showcases Maybach and S-Class models with premium interior design, while the G-Class Zone features a desert-themed backdrop, complete with a dedicated lounge and accessory display.
Additionally, the showroom includes a dedicated EQ display area with an AC charger, along with a video wall and a section for certified pre-owned cars.
Equipped with advanced technology to enhance customer interaction, the showroom features 31 digital screens of various sizes, including a main 7m x 2m digital signage.
Interactive displays and 3D digital screens offer vehicle specifications, while virtual test drive experiences and consultation areas with screens mirroring iPads facilitate effective communication.
A dedicated delivery area with five lounges ensures a memorable vehicle handover experience, each equipped with a giant screen for an “unboxing your star” reveal.
In alignment with Mercedes-Benz standards, the outdoor area has been thoughtfully designed for efficient customer flow, featuring approximately 50 parking spaces.
The showroom also includes one DC and 15 AC charging stations for EQ vehicles – six located inside and nine outside.
To enhance customer knowledge, a Mercedes-Benz product expert will be available for personalised.
Private consultation areas will facilitate paperwork discussions, while customer feedback will be encouraged through sales and CRM (customer relationship management) interactions.
The all-new Mercedes-AMG GT Coupé breathes high performance, technical leadership, supreme appeal and absolute luxury.
It is both motorsport thrill and everyday practicality all at once.
The all-new electric Mercedes-Benz G-Class is a bold leap into the electric era, preserving the iconic G-Class spirit with revolutionary electric performance.
Related Story
