Qatar Insurance Company (QIC) has signed a Memorandum of Understanding (MoU) with Alfardan Automotive, to enhance digital offerings and transform car-related services in Qatar.
The agreement brings together QIC’s digital leadership and Alfardan Automotive’s expertise in the automotive industry and excellence in customer service, redefining convenience and efficiency in accessing car services in Qatar.
As part of this collaboration, motorists in Qatar will have the convenience to access Alfardan Automotive’s services through the award-winning QIC app and fulfill their car-related needs at their fingertips. This includes car rental options for select brands represented by Alfardan Automotive, including BMW, Mini, Land Rover, Jaguar, and many others, in addition to booking detailing services and repairs, such as mechanical and electrical repairs, vehicle check-ups, tyre services, and much more at Alfardan Automotive’s centres.
Salem al-Mannai, Group CEO of QIC, said: “Our partnership with Alfardan Automotive paves the way to elevate the car-related digital landscape in Qatar. This is a major step in our journey towards building the region’s first insurance-powered digital ecosystem, catering to the needs of everyone seeking convenient, reliable, and high-quality digital services. The QIC app is designed to be a one-stop shop for all drivers and car owners’ needs in Qatar, and I am confident that bringing Alfardan Automotive’s best-in-class services to further customer segments via QIC’s digital channels will mark the beginning of a new era of seamless digital customer journeys in Qatar.”
Dr Ma’n Alhamawi, CEO of Alfardan Automotive, said: “At Alfardan Automotive, we believe that digital transformation is fundamental to the future of the automotive industry. This partnership with QIC represents one of our strategic steps to enhance customer experiences by seamlessly integrating advanced technology with our premium services. Through this MoU, we aim to develop new ways for customers to interact with our automotive services, improving efficiency and convenience, and setting new benchmarks for innovative digital experiences in Qatar’s automotive sector.”
The QIC app has been recognised with a series of prestigious accolades, including ‘Mobile App of the Year in Qatar’ at the Insurance Asia Awards 2024 and ‘Best Car Insurance Mobile App in Qatar’ at the Global Brands Magazine Awards 2024. The non-insurance services available on the QIC app are operated by Anoud Technologies. For more information about the QIC app and to download the application, visit qic.online.
