Doha Festival City teams up with Qatar Charity, Dreama

Doha Festival City, has launched the ‘Branches of Kindness’ initiative in partnership with Qatar Charity (QC) and a special Ramadan experience, Festival Cares, for the children of the Orphan Care Center (Dreama), — alongside a diverse calendar of Ramadan family activities, exclusive shopping offers, and special Iftar experiences.

"Ramadan is a time for unity, generosity, and reflection, and at Doha Festival City, we are honoured to create meaningful initiatives that bring the community together," said Christopher Barton, director – asset management, Qatar, Al-Futtaim Real Estate.

"Through our partnerships with Qatar Charity and Dreama, we are reinforcing our commitment to Festival Cares, our corporate social responsibility programme, while offering visitors an engaging and festive Ramadan experience."

The ‘Branches of Kindness’ initiative, located at Centre Court throughout Ramadan, invites visitors to contribute to QC’s Giving Lives On campaign, which supports 4.5mn people in need across 40 countries. Each branch’s gift request tag placed on a tree structure represents a charitable cause, including orphan sponsorship, Ramadan food aid, humanitarian assistance for patients, those with no income, the elderly, debtors, and Iftar programmes in Qatar. Shoppers can scan the QR code on the tree to make direct donations via the QC app (qch.qa/appen).

"At Qatar Charity, we believe that every act of kindness can create lasting change. We thank Doha Festival City for the ‘Branches of Kindness’ initiative that provides a powerful opportunity for the community to participate in charitable giving during Ramadan," said resource development manager Ali Ibrahem AlGreeb.

As part of its community outreach, Festival Cares is hosting children from Dreama on March 25 for a fun-filled day at Angry Birds World, followed by an Iftar meal at IKEA. To commemorate the occasion, each child will receive a Monopoly game, sponsored by Doha Festival City, and a reading package from Qatar Reads and Qatar National Library.

"At Dreama, we are committed to creating enriching experiences that bring happiness and a sense of belonging to our children," said communication and media director Munira al-Boloshi.

The mall will also celebrate Garangao, a cherished Qatari tradition, from March 13 to 15 at the Entertainment Node, in collaboration with Kahramaa's Tarsheed. The programme will feature storytelling, cultural games, and interactive activities, bringing joy to children and families while honoring local heritage.

Beyond its charity initiatives, Doha Festival City is offering a rich lineup of Ramadan experiences. Visitors can explore exclusive shopping offers across fashion, beauty, and home decor from top retailers such as Harvey Nichols, IKEA, and Charlotte Tilbury. For Iftar, guests can indulge in specially crafted menus and buffets at some of Doha’s most popular dining destinations, including Garden by Belgravia, Asha’s, and Yasmine Palace.

Families can also enjoy special entertainment offers, including an unlimited play pass at Angry Birds World for QR149, applicable to all rides except Slingshot, Karting, and skill-based games, and a Ramadan deal at Snow Dunes for QR99, a statement added.