The 'Building a Snapchat Lens, Building Your Career,' led by Joseph Darko, global head, AR Developer Relations, Snap Inc, was designed to showcase both the creative and technical potential of AR technology.
Snap taught students how to build their own Snapchat Lens, while also introducing them to practical strategies for succeeding in the AR developer community.
“Augmented Reality is the next frontier in human connection, and the workshop showcased how AR can amplify creativity, drive innovation across industries, and create tangible career opportunities for aspiring developers,” Darko said.
Students who attended the workshop left with a deeper understanding of how AR is already reshaping industries like fashion, sports, tourism, culture and AI—sectors in which Snap is leading the charge in leveraging AR for branding and consumer engagement.
Lejla Niksic, director of strategic engagement at VCUarts Qatar, added: "This collaboration with Snap empowers our students to explore innovative technologies like AR, allowing them to bridge the gap between creativity and the rapidly evolving digital landscape, ensuring they are equipped to lead in a future driven by innovation."
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