As the Professional Fighters League (PFL) accelerates its global expansion, the Middle East continues to play a central role in the organization’s long-term vision, driven by strong infrastructure, youth engagement in combat sports, and growing fan demand across the Gulf. Speaking ahead of Saturday’s Road to Dubai event at Coca-Cola Arena on February 7, John Martin, CEO of the Professional Fighters League, emphasized that the PFL views the region as a collective ecosystem — with Qatar identified as an important and promising market within that strategy. “This region has tremendous momentum,” Martin said. “There is strong interest across the Gulf, and Qatar is a market we respect and are very interested in. It fits naturally into our broader Middle East vision.” Dubai as a Proven Host, the Region as a Whole the Priority Saturday’s event marks the third major PFL card staged in Dubai, reflecting the city’s established role as a host destination. Martin credited the UAE’s infrastructure and partnerships for supporting large-scale international events, while stressing that the PFL’s focus extends well beyond any single market. “In many respects, Dubai has become a home for us operationally,” he said. “But our ambition is regional. We look at the Middle East as a whole, and Qatar is very much part of that conversation.” Qatar’s Alignment With MMA’s Growth Martin noted that the Middle East is experiencing a rapid discovery phase for mixed martial arts, particularly among younger audiences — a trend that aligns closely with Qatar’s investment in sport, youth development, and global events. “MMA is being discovered very quickly here,” he explained. “There’s a real emphasis on young people training in MMA and jiu-jitsu. Markets like Qatar, with a strong sporting culture and vision for growth, are well positioned within that evolution.” Rather than rushing expansion, Martin said the PFL is focused on entering markets thoughtfully and sustainably.“We want to grow the right way,” he said. “That means working with markets that understand sport, value long-term development, and share our commitment to excellence.” Long-Term Commitment to the Region The PFL’s regional engagement goes beyond headline fight nights. Through PFL MENA, the organization has invested in developing local talent and building MMA from the ground up, hosting four events in 2025 and continuing that commitment in 2026. “That’s how we approach this region,” Martin said. “Not just coming in for one event, but building something meaningful over time.” A Fighter-First Philosophy Central to the PFL’s global strategy is its positioning as a fighter-first organization — offering opportunity, transparency, and respect. “I want the PFL to be a place where fighters from all over the world, including this region, feel they can build a career,” Martin said. “A place where they can rise up, get paid, and be treated with respect.” Looking Ahead With strong momentum in the UAE, successful events across Europe, and growing interest throughout the Gulf — including Qatar — Martin believes the PFL is well positioned for its next phase of expansion. “I want fans across the Middle East to recognize that PFL is committed to this region,” he said. “We believe in its future, and we’re excited about what’s ahead.”
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