Rolls-Royce Motor Cars Doha was awarded the title of Global Aftersales Dealer of the Year 2012 at the annual Rolls-Royce World Dealer Conference held in London earlier this week.
It overcame competition from dealerships from across the world - London to Beijing - for the title, following an outstanding year in which it recorded 20% growth in sales over the previous year and had the highest scores for customer service and aftersales facilities and processes.
Celebrating and recognising the best performing dealers for their dedication, professionalism and commitment to the brand through 2012 as well as their applied systems and processes in sales and aftersales, the Rolls-Royce Dealer Awards Program is one of the most sought-after recognitions within the company.
Designed to improve operational standards, ensure top-class customer experiences and encourage sales throughout the region, the awards honoured Rolls-Royce Motor Cars Doha for the pivotal role it has played in helping increase global sales of the Rolls-Royce brand.
“Besides getting new customers and increasing car sales, the dealer needs to focus on retaining its existing ones, whether or not they are making new sales,” said Mohamed Kandeel, general manager of Rolls-Royce Motor Cars Doha.
“We have never compromised on our focus on customer care and satisfaction. This is why we have been able to achieve global recognition in our aftersales despite being in such a fierce competition with global markets.
“In addition, our impressive sales growth once again highlights Qatar’s appetite for individuality and exclusivity in the ultra-luxury segment. The Rolls-Royce brand is stronger than ever in the country and we hope to continue with further growth in the coming year to reaffirm our position as one of the best-selling dealers of Rolls-Royce vehicles in the region.”
The Rolls-Royce Motor Cars 2012 Dealer Awards Program is based on a scoring mechanism that sets high standards for each dealer to meet in order to be considered for the awards. Recognition is given to dealers who have shown excellence in sales performance, standards compliance and overall dedication to the brand in 2012.