People examine Daimler AG Mercedes- Benz vehicles at the company’s stand during an auto show in Beijing. Mercedes-Benz will launch around 20 new or upgraded car models in China over the next two years, part of a broader turnaround effort aimed at reversing the brand’s recent struggles in the world’s biggest auto market. Unveiling details of the strategy in Beijing yesterday, Daimler’s new China chief, Hubertus Troska, said the company would spend €2bn ($2.67bn) over the next two years as it seeks to boost sales of Mercedes-Benz cars in China by a third to more than 300,000 cars a year by 2015. The plan, a key component of Mercedes’ broader “2020 initiative”, includes expanding manufacturing capacity and its sales network in a country where car density is still relatively low. “There is a lot of room for development,” Troska told a news briefing.
