Sony’s projector, Handycam to feature at luxury expo

Sony’s award-winning 4K home cinema projector, 4K Bravia television displays and 4K Handycam will feature at the World Luxury Expo, beginning today at the St Regis Hotel, “demonstrating a new generation of outstanding picture quality and the perfect addition for luxury home cinema viewing.”The three-day World Luxury Expo, Doha, is an invitation-only exhibition that brings together the world’s leading luxury brands and a high net worth clientele from across the GCC. Aydin Tolan, head of displays, Sony Professional Solutions Middle East & Africa, said: “Our showcase takes the luxury home cinema experience to new heights and demonstrates a truly breathtaking picture display that is four-times the full HD experience.”Ziad Asmar, executive director of Darwish Technology, stated: “We have been closely associated with all the innovative products that Sony has launched, for more than 50 years. The latest products from Sony that we are proudly showing at the exhibition, go in line with our ongoing commitment to provide our loyal clientele with the very finest products and highest quality of entertainment in the world of Audio & Video products.”Sony’s 4K home cinema front projector has won accolades, including EISA ‘best product’ award 2012-13, for advanced technology features that make watching 2D and 3D content “a completely compelling visual experience.”An exclusive Super Resolution 4K upscaler “Reality Creation” dramatically enhances Full-HD content, allowing viewers to get the most from their existing Blu-ray Disc libraries at home.Also showcased at the World Luxury Expo, Sony’s 4K Bravia LED displays “demonstrate stunning picture quality” in 84-inch, 65-inch and 55-inch screen sizes. Sony’s proprietary super-resolution high picture quality engine technology, optimised for 4K LED TV, means that viewers can enjoy any content – from movies, programmes and games, to photographs and the internet– reproduced into “stunningly crisp, high-quality” panoramic images and video with 4K resolution. Imaging is also enhanced by Sony’s new Triluminos display, which creates “an even wider palette of rich, ultra-real colours so that skies are bluer, seas look deeper and skin tones look even more true to life.”