LuLu Emke Group head Yusuffali M A has been awarded ‘the most influential Asian Business Leader in the Mena region’ honour by Forbes ME, the leading business and economic magazine.This is the first time Forbes is featuring family and private owned business in their honour list and also the first time an Asian is being chosen, a statement from LuLu Emke Group said. Yusuffali was honoured for his role in revolutionising the retail sector in the region with LuLu brand of hypermarkets and supermarkets across the region, giving strong competition to some of the world’s top retailers with 104 stores.