INAUGURATION: PWA Chairperson Rahat Mansoor cutting the ribbon while Amla Kale, Chairperson, IWA (first from left) and Abeer Nauman, PH Design co-founder (second from left) look on.
PH Design, the newly opened Pakistani fashion outlet in Doha, is already making waves. By Umer Nangiana
Bringing distinctively stylish and colourful designs from Pakistan’s vibrant fashion industry with a pinch of personal touch, PH Design (Pakistan House of Design) has formally launched its first outlet in Doha.
Receiving an overwhelming response on the opening day, the fashion house is set to cater to a wide audience comprising mostly expatriates from India, Pakistan, Bangladesh and other countries of the sub-continent. However, members from local Qatari community did turn up in large numbers, showing keen interest in the attractive designs.
Chairperson and founder of Pakistan Women’s Association (PWA) Rahat Mansoor cut the ribbon to formally inaugurate the PH Design shop in Barwa Village, Building 14, in the presence of representatives from Indian Women’s Association (IWA) and other guests at a ceremony on Friday.
“There are not many Pakistani fashion outlets in Doha. PH Design therefore is a welcome addition to the scene. It is a place where women can come and select through a variety of designs,” Rahat, the PWA chairperson told Community.
PH Design co-founder Abeer Nauman took the guests on a tour of the outlet before its doors were formally opened for the guests. On the very first day, the PH Design collection attracted visitors who kept coming till late in the night. The 100 gift vouchers for the first 100 guests were lapped up in no time.
Dozens of visitors placed their customised orders with the shop. “PH Design started business in 2012 and gained fame through its unique designs and fashion shows in Doha,” said Nauman.
“We work on different themes based on market requirements and occasions. Our designs are not repeated because we believe a repeat design makes the product common and we want each of our customers to look different which is why we offer ‘one design, one piece’ only,” the PH Design co-founder added.
The visitors showed keen interest in a variety of designs including embroidery on renowned Pakistani fabric brands. Apart from its own designs, the outlet would also be stocking designs from other popular fashion outlets and designers from Pakistan.
Besides couture, the boutique offers customisation services where you can select your design and get it tailor-made for you on your choice of fabric. These services are available for both women and men. The latter can choose from a wide range of embroidery designs available.
“I am very happy for Nauman. She is a very good friend of mine. In all her collection, she has brought life into it. The live and vibrant colours, it is really beautiful,” said Amla Kale from IWA.
“Everyone has a different way of getting it out. I personally like her collection. It mostly depends on the individual (choices) still this one is really good. People should visit it and I see a great response,” she added.
The visitors particularly appreciated the boutique’s ambience. Rahat, the chief guest, said Nauman’s initiative was commendable. “In a very short time she has gone miles and today she has opened an outlet of her own. I personally love her designs. It’s a very creative work,” she added.
Rahat said PH Design was also a constructive platform serving as inspiration for all women seeking independent business opportunities.
BELOW:
A CUT ABOVE: The men’s and women’s collection on display at PH Design. Right: Visitors at PH Design check out the apparels on offer.