Al Meera’s Legtaifiya Mall is first branch to provide 24/7 service

By Peter Alagos/Business Reporter

Al Meera Consumer Goods Company, which opened early this year the Legtaifiya Mall - its first branch to offer 24/7 service, is moving ahead with the construction of new outlets set to open by the end of the year.

Al Meera’s Jeryan Nejaima branch and a new store in the upcoming Gulf Mall are among the proposed outlets, a senior official announced yesterday.

As soon as it obtains the necessary permits and approval from the authorities concerned, Al Meera will open branches in Al Wakrah, Al Thumama, Al Wajbah, Muaither, Al Azizia, Zakhira and Al Muraikh.

Earlier, the company had announced a 95.9% increase in net profits in the first half of the year, from QR57.6mn to QR112.8mn, compared to the same period in 2013. The company’s earning per share amounted to QR5.64 as of June 30, 2014, versus QR3.16 for the corresponding period in 2013.

“We have been receiving a steady flow of customers on a daily basis since the opening of the Legtaifiya Mall early this year,” the official explained.

The one-storey branch measures 3,125sqm and comprises the Al Meera supermarket, restaurants, shops, a pharmacy as well as a shop for telecommunication services. The mall is also surrounded with parking lots on a 5,000sqm area.

The Legtaifiya branch provides customers a wide variety of merchandise with more than 11,500 products of foodstuffs and non-food items. The food items include fruits and vegetables, dairy products, various kinds of bread, fresh and frozen meat and chicken, cereals, juice and canned goods, as well exclusive products available only in Al Meera branches under the label “Al Meera” and “Casino”.

Another distinctive feature of the Legtaifiya branch is that it displays products that meet international standards on Al Meera’s rust and rot-resistant “wire shelves” manufactured by Wanzl.

Al Meera said its ongoing expansion projects in the Qatari market are in line with Qatar National Vision 2030 and confirms the company’s thrust in providing customers with an “innovative and modern” design concept.

The Jeryan Nejaima branch, facing the Lekhwiya Stadium, extends on a 5,526sqm area, of which 1,207sqm is dedicated to the supermarket. The branch will include 19 stores offering a variety of services as well as four restaurants.