Qatar Duty Free (QDF) has opened a new chocolate concept, Chocology, featuring handmade luxury confectionary from premium Belgian chocolatier Godiva at Hamad International Airport (HIA).
The innovative new Chocology counter offers travellers a unique and memorable chocolate experience, raising the bar in confectionery retailing, according to a statement.
With exclusive products and an element of theatre, Chocology offers travellers an entirely new chocolate experience, with the guidance of its professional chocolatiers.
Trained in Brussels before the opening of the counter by Godiva’s Chief Chocolatier, their 24/7 presence at the counter offers a one-of-a-kind opportunity for passengers to purchase delectable treats, savoury biscuits and creative decorations, freshly made all day long, the statement adds.
With five sections, Chocology will address the needs of every traveller looking for a special taste experience. The freshly made in-store section offers a selection of seasonal treats dipped in chocolate and uniquely decorated. Fine delicate Belgian biscuits are offered in exclusive tin boxes, ensuring that the freshest biscuits are available, making them an ideal gift for loved ones back at home.
Meanwhile, the main chocolate case hosts a wide range of exquisite chocolates and truffles, including three unique chocolate creations made exclusively for Chocology. For those looking for refreshment at the airport, the Godiva Chocolixir drink is also available. Offered in hot and cold versions, there are six varieties to choose from, ensuring that every taste is catered to.
For customers looking for a special gift, there is the Chocology luxurious gifting section. Exclusive gift boxes, designed in peacock blue colour, offer the perfect Qatar souvenir. And for those who cannot choose between the exquisite varieties of chocolates, they can choose from a selection that is presented in a chocolate hamper.
“Qatar Duty Free is very pleased to introduce this new chocolate concept that we have created in conjunction with premium luxury chocolatier, Godiva,” said Keith Hunter, senior vice-president of QDF. “We are delighted to offer travellers passing through Hamad International Airport the opportunity to indulge in one-off premium experiences such as Chocology, our chocolate concept that will engage their senses and provide them with a unique range of gift options.”
“We are very proud to be chosen as preferred partner by QDF to realise their new retail concept for HIA,” said Christoph Neusser, Godiva general manager, Global Travel Retail.